Job Description
The Director – Digital and Loyalty is a senior commercial leader responsible for owning Five Guys’ end‑to‑end digital guest experience, including e‑commerce order‑ahead (app and web), the loyalty and CRM ecosystem, and the digital product roadmap that connects these platforms. This role serves as the primary owner of digital revenue performance and guest retention, driving measurable growth in digital sales, loyalty enrollment, and guest lifetime value.
The Director partners closely with Marketing, Technology, Operations, Finance, and Analytics to align strategy, execution, and investment. The successful candidate is a data‑driven, guest‑obsessed strategist who translates insight into action, balances near‑term performance with long‑term platform health and leads high‑performing teams in