Senior Manager, Marketing Consumer Insights & Research

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block!

As the Senior Manager, Marketing Consumer Insights & Research, you will shape the research vision guiding our consumer and market intelligence across the Marketing organization. You will unify and lead research efforts across the business, with a focus on financial services, small business services, and consumer tax, ensuring insights are centralized, non-duplicative and directly inform the go-to-market strategy, positioning, brand investment decisions, and creative development.

 

You will serve as the insights and research lead with the Marketing team translating business needs into clear research roadmaps and synthesizing insights into actionable guidance. You will deepen our holistic understanding of customers, build scalable research frameworks, elevate research maturity, implement AI-first approaches, and promote customer-centric transformation across Marketing and the broader organization.

 

Day to day, you’ll...

• Serve as the lead research and insights partner to the marketing organization and Marketing Leadership Team
• Lead the research learning agenda and roadmap aligned to business priorities
• Synthesize insights across diverse internal and external studies and data sources into cohesive narratives that generate actionable insights for internal stakeholders and teams
• Partner with stakeholders as a trusted advisor by translating insights into implications and ensuring decision-making is backed by insights
• Lead insights and research presentations with a focus on compelling storytelling
• Train, coach, and consult with teams to elevate research and testing capabilities
• Define and enhance research processes, tools, governance, and documentation
• Drive initiatives that democratize insights and expand access and a shared understanding of the consumer across the organization

 

• 8+ years of experience in consumer insights, market research, or related fields, with a strong record of leading complex, cross-functional programs
• Expertise in qualitative and quantitative research methodologies, including survey design, brand tracking and brand lift studies, segmentation, concept testing, advanced analytics (e.g., Conjoint, MaxDiff, TURF), and ethnography
• Experience in gathering and bringing to teams competitive intelligence, category trends, market shifts and whitespace opportunities
• Ability to translate research insights into strategic recommendations that influence marketing, brand and creative decisions
• Strong storytelling and communication skills, with the ability to simplify complex findings for executive and internal audiences
• Experience formally leading cross-functional initiatives and collaborating with internal stakeholders across marketing
• Experience managing research and agency vendors, budgets, and operational processes

• 10+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, tax/financial services, or subscription-based products
• Experience shaping or scaling research functions, including building frameworks, processes, governance models, or research operations
• Success driving insight-led transformation in matrixed or enterprise organizations
• Expertise with modern research tools (e.g., Qualtrics, UserTesting, Dovetail, Alchemer, SPSS, R, Tableau, or similar)
• Experience managing junior researchers
• Master’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plus

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com.

Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.


Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

$101,200.00 - $161,900.00/Yr.

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