Job Description
JOIN OUR TEAM
At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.
BENEFITS
All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.
- Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
Come join VASA Fitness and join a passionate, fun, and united team!
Proud to be a 'Great Place to Work' certified company!
PURPOSE
The STUDIO Product & Programming Manager is responsible for the end-to-end STUDIO programming product at VASA Fitness. This role drives STUDIO performance and business outcomes by reducing friction and churn in the STUDIO member journey, improving consistency and quality of the workout experience, and ensuring programming decisions are grounded in member behavior, feedback, and results.
By owning STUDIO programming, systems, and key vendor relationships, this role ensures members have a compelling, effective, and repeatable fitness experience that drives participation, retention, and long-term fitness outcomes at scale across all clubs.
KEY RESPONSIBILITES AND COMPETENCIES
STUDIO Programming Product Ownership
- Own the end-to-end STUDIO programming product across all formats, including roadmap, standards, playbooks, and ongoing evolution.
- Lead in-house workout programming development and/or manage external consultants and programming partners, ensuring all deliverables align with VASA formats, operational realities, and brand standards.
- Ensure programming is progressive, scalable, and designed to improve member outcomes and repeat participation.
Programming Rollout, Enablement & Alignment
- Develop product-level learning, enablement materials, and communication for product updates.
- Package and release programming changes in a clear, repeatable, and operationally sound way.
- Host and lead a monthly STUDIO programming call to align STUDIO leadership and field teams on upcoming programming, priorities, and expectations.
Music & Workout Technology Systems
- Own music programming operations, including playlist intake, approval standards, and distribution.
- Serve as product owner for STUDIO workout technology systems, including Myzone administration, access, quality control, and integration into the member experience.
Vendor & Platform Management
- Serve as the primary owner for STUDIO-related vendors and platforms.
- Evaluate, onboard, manage, and transition external partners as needed, or lead development of in-house solutions when appropriate.
- Ensure vendor solutions support product goals, operational efficiency, and member experience consistency.
Member Experience & Voice of the Customer
- Deeply understand STUDIO member personas and act as the voice of the customer for STUDIO programming.
- Partner with Consumer Insights to analyze participation, retention, feedback, and outcomes data.
Identify where and why members drop out of STUDIO participation and translate insights into programming and product improvements