Sr. Marketing Project Manager

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Senior Marketing Project Manager is the operational heartbeat of VASA's marketing function. This leader orchestrates the planning, prioritization, and on-time delivery of all marketing initiatives -- from brand campaigns to consumer research sprints to performance-driven growth programs.

 

Reporting directly to the VP of Brand, this role maintains cross-functional accountability to the CMO, VP of Consumer Insights and VP of Performance Marketing, connecting the three pillars of VASA's marketing strategy moving in sync. The Senior Manager ensures cross-functional alignment is a daily reality -- not an aspiration -- by translating strategic priorities into actionable roadmaps, scalable processes, and measurable outcomes.

 

This is a builder's role. This role is accountable for designing governance frameworks, developing a marketing PM team, standardizing how marketing works, and creating the visibility that allows marketing leadership to make faster, smarter decisions.

KEY RESPONSIBILITES AND COMPETENCIES

Marketing Portfolio Leadership

• Own and manage the full marketing initiative portfolio spanning brand, consumer insights, performance marketing, CRM, digital, content, and product marketing.
• Serve as the single source of truth for all marketing roadmaps -- maintaining clarity on what's in flight, what's planned, and what's at risk.
• Lead quarterly and annual planning cycles with VP-level stakeholders to align initiatives against business objectives, OKRs, and resource capacity.
• Support marketing budget tracking and ensure projects are scoped and executed within approved spend parameters.

Operational Excellence

• Design and implement scalable project management frameworks, governance models, and workflow standards across all marketing disciplines.
• Own the marketing tech stack for project management -- evaluate, implement, and optimize Asana and connected dashboards.
• Build and maintain standardized intake, creative brief, prioritization, and approval processes that reduce friction and accelerate speed-to-market.
• Establish a marketing sprint/agile rhythm where appropriate, balancing structured planning with the flexibility to respond to business needs.
• Drive continuous improvement by tracking operational metrics, identifying bottlenecks, and implementing solutions.

Cross-Functional Alignment & Execution

• Act as the connective tissue between the CMO, VP of Brand, VP of Consumer Insights, and VP of Performance Marketing -- ensuring their work is coordinated, sequenced, and mutually reinforcing.
• Partner with creative, digital, CRM, analytics, product, and field marketing teams to orchestrate integrated campaign delivery.
• Facilitate cross-functional planning meetings, dependency mapping, and timeline coordination to prevent bottlenecks before they occur.
• Proactively identify and resolve resource conflicts, competing priorities, and operational blockers with sound judgment and clear escalation paths.
• Manage relationships with external vendors, agencies, and production partners to ensure delivery quality and timeline adherence.

Consumer Insights & Research Project Management

• Partner with the VP of Consumer Insights to manage the research project calendar -- ensuring insights studies, member surveys, and competitive intelligence projects are scoped, staffed, and delivered on schedule.
• Develop processes that accelerate the integration of consumer insights into campaign briefs and brand decisions, shortening the time from data to action.
• Maintain a central insights repository or taxonomy that makes findings accessible and actionable for all marketing stakeholders.

Team Leadership & Development

• Lead, mentor, and develop the marketing project management team -- setting clear performance standards, fostering a culture of accountability, and building PM career paths.
• Define and document best practices for campaign delivery, project governance, and stakeholder communication across the team.
• Right-size team structure and capacity as VASA's marketing organization scales -- identifying when to hire, how to delegate, and when to leverage contract support.
• Model a coaching leadership style that develops strong project managers into strategic operational partners.

Executive Visibility & Strategic Reporting

• Build and maintain executive-ready dashboards and roadmap views that give marketing leadership clear line-of-sight into portfolio health, risks, and progress.
• Report on operational KPIs -- including delivery rate, cycle time, capacity utilization, and campaign throughput -- with insights and recommendations.
• Prepare and present regular status updates to VP-level and CMO-level stakeholders; escalate risks with proposed solutions, not just problems.
• Contribute to strategic planning discussions as a voice for operational feasibility -- helping leadership make realistic, well-resourced decisions.