Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)

To own and evolve Navy Federal’s Multi‑Touch Attribution (MTA) capability and paid media measurement strategy in order to enable decision‑ready insights across marketing. This role is responsible for defining the MTA roadmap, ensuring analytical quality and consistency, partnering with internal teams and vendors, and embedding attribution insights into repeatable decision‑making across paid (and owned, where applicable) media channels.