VP Importer Business

Key responsibilities

 

Strategy & Business Leadership

 

• Define and execute the regional importers strategy aligned with overall Hiab and Group objectives
• Drive sustainable growth through clear prioritization of markets, segments, and partners
• Identify and capture new business opportunities across existing and new markets
• Ensure a strong customer-centric and lifecycle value approach across all importer activities

 

Financial Performance & Growth

 

• Own full P&L accountability for the importers business
• Deliver consistent revenue growth, margin expansion, and profitability targets
• Drive accurate forecasting, demand planning, and performance tracking
• Implement corrective actions to ensure financial targets are met or exceeded

 

Importer Network Management & Development

 

• Develop, manage, and continuously optimize a high-performing importer network
• Identify, recruit, and onboard new importers in strategic markets
• Drive structured performance management with clear KPIs, governance, and accountability
• Actively manage underperformance, including capability development, restructuring, or discontinuation when required
• Build importer capabilities to execute both equipment and service-led business models

Commercial Excellence, Portfolio & Lifecycle Services Expansion

 

• Drive sales growth across the full Hiab portfolio, ensuring balanced penetration beyond core equipment
• Develop importers to actively sell and promote lifecycle services, including: Service and maintenance contracts, Spare parts and upgrades, Digital solutions and connected services
• Ensure importers adopt a lifecycle sales approach, maximizing customer value and recurring revenue streams
• Strengthen go-to-market execution, pricing discipline, and sales effectiveness across all offerings
  Leverage market and business intelligence to identify cross-selling and upselling opportunities

 

Operational Excellence

 

• Ensure efficient and scalable operations across the importers business
• Drive continuous improvement in processes, tools, and ways of working
• Collaborate cross-functionally (supply chain, service, finance, digital, etc.) to enhance performance
• Maintain high standards in safety, compliance, and quality Market Intelligence & Insights
• Continuously monitor market trends, competitive landscape, and customer needs
• Translate insights into actionable strategies and business decisions
• Utilize data-driven approaches to guide growth, portfolio expansion, and service penetration

Leadership & Stakeholder Management

 

• Lead, inspire, and develop a high-performing regional team
• Foster strong collaboration across global and regional functions with Equipment divisions/BUs and Services BU, including digital services& accessories
• Build and maintain senior relationships with key importers and partners
• Act as a key representative of the importers business within the organization