Sr. Analyst, Digital Marketing

Position Title: Sr Analyst, Digital Marketing

Status: Permanent, Full Time

Rate:  $66,820 - $77,957

Work Location:  Hybrid - 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites.

ABOUT US

At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most. 

Our vision is bold: build a new kind of health care for a healthier community. 

We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.

Our 60+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital. 

We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation. 

While we love setting records, we are hungry for more and need your help getting there.

Join us to help revolutionize the future of health care in the West GTA.

THE ROLE

The Senior Analyst, Digital Marketing role will drive measurable growth and achieve business objectives through strategic and data-driven digital marketing initiatives, recommendations and post-analysis of campaigns. This role focuses on optimizing online marketing campaigns across various digital channels to maximize return on investment (ROI). Key responsibilities include analyzing performance metrics to optimize digital marketing campaigns and budgets, ensure data integrity and providing digital marketing reporting across the organization. The goal is to ensure that digital marketing efforts contribute significantly to the company's overall success and growth.

RESPONSIBILITIES

• Partner with Marketing Managers and Business Partners to shape digital campaign strategy by delivering data-driven insights, forecasting outcomes, and aligning initiatives with business objectives.
• Lead the performance analysis and optimization of multi-channel campaigns (paid media, SEO, social, web, and email), driving continuous improvements in efficiency and effectiveness.
• Define, track, and evolve KPIs (e.g., CTR, conversion rate, ROI), ensuring consistent measurement frameworks across all digital initiatives.
• Leverage analytics platforms (e.g., Google Analytics and related tools) to evaluate campaign performance, customer behavior, and channel effectiveness, translating findings into actionable recommendations.
• Collaborate with external media agencies to optimize targeting, creative performance, and budget allocation, ensuring maximum return on marketing investment.
• Design and manage structured experimentation frameworks, including A/B and multivariate testing, to improve conversion rates and inform scalable best practices.
• Develop and maintain dashboards and reporting solutions that provide clear visibility into performance, trends, and opportunities for campaigns.
• Conduct advanced analysis of customer journeys, segmentation, and behavioral data to inform personalization and lifecycle marketing strategies.
• Deliver comprehensive campaign reporting, including performance insights, key learnings, and forward-looking recommendations to enhance future initiatives.
• Oversee budget pacing and allocation across channels, proactively identifying opportunities to reallocate spend for optimal performance.
• Work with media agency on optimizing campaign budgets to maximize ROI
• Act as a digital analytics expert within the marketing team, mentoring and consulting stakeholders and fostering a data-driven decision-making culture.
• Collaborate cross-functionally with the Data, Innovation, and Integration team to enhance tracking frameworks, ensure data integrity, and improve analytics infrastructure.
• Communicate insights and performance narratives effectively to stakeholders at all levels, including senior leadership.
• Monitor industry trends, emerging technologies, and competitive activity to continuously evolve digital marketing strategies and capabilities.

Qualifications

• Digital Marketing Analytics degree preferred or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• 5-7+ years of experience in digital marketing analytics, with a focus on performance marketing.

• Proficiency in digital ad platforms (SA360, DV360, Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager).

• Solid understanding of SEO/AEO optimization strategies and analysis.

• Experience with Google Analytics (GA4), Tag Manager, and conversion tracking.

• Proven track record in optimizing digital fundraising campaigns, ideally for NFPs.
• Experience in analyzing multi-channel donor acquisition and retention campaigns.

• Strong Excel and data analysis skills.

• Preferred experience in social media reporting, using platforms like Hootsuite

• Strong project management skills and ability to juggle multiple campaigns simultaneously.

• Experience with CRM databases, especially for non-profit for marketing purposes (I.E. Blackbaud) preferred

• Creative thinker with excellent attention to detail and a results-driven mindset.

• Excellent communication and interpersonal skills.

• Passion for making a difference in healthcare and community well-being.

Every application is reviewed by a human recruiter and all hiring decisions are made by people. All positions posted on the Trillium Health Partners Foundation Careers Site represent current vacancies, unless otherwise posted in the job description.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Trillium Health Partners Foundation will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

We thank all those who apply but only those selected for further consideration will be contacted