Job Description
Responsibilities & Key Deliverables
Market Strategy & Sales Planning
- Develop and execute market strategies to meet sales targets using regional insights and customer trends
- Activate sub-territories monthly/quarterly based on pipeline strength and segment mapping
- Track competitor moves and build counter-strategies
- Collaborate with leadership on sales forecasting and promotional planning
Channel & Dealer Management
- Drive sales and market share through dealer collaboration
- Manage dealership profitability and review performance monthly
- Assign targets and maintain pipeline hygiene via Dealer Management System (DMS)
- Monitor dealer financial health and ensure claim and receivable follow-ups
Customer & Financier Engagement
- Build lasting relationships with fleet owners and transporters
- Partner with NBFCs for financial schemes and support repayment discussions
Lead Generation & Conversion
- Guide dealers in lead generation and pipeline conversion
- Optimize lead processes using digital tools and analytics
Customer Experience & Marketing
- Implement and improve CSI/SSI processes
- Execute Below-the-Line (BTL) marketing for target segments
- Relay customer feedback to Product Management and Development teams
Training & Development
- Recruit, train, and coach Dealer Sales Executives (DSEs)
- Map DSE skills, recommend training, and promote value-based selling
- Support SMs, GMs, and DPs in deal closures
Cross-Functional Collaboration
- Coordinate with service, channel development, retail finance, and marketing teams
- Align sales efforts with broader business goals across geographies
