Back to jobsLead End-to-End Event Execution:
Create & Implement Impactful Tradeshow Exhibit and Event Experiences
Manage all Tradeshow and Event Related Logistics & Partners
Own Event Lead and Data Management
Track Performance and ROI
Job Description
- Own the planning and delivery of all Americas tradeshows, conferences, and regional workshops—from kick-off and goal setting through post‑event analysis.
- Build and maintain detailed project plans, timelines, budgets, and status reports across multiple events simultaneously.
- Manage annual tradeshow and workshop calendars across all Americas business units
- Coordinate all aspects of event booth planning including operational logistics, install and teardown plans, instrument shipping, booth staff schedule, staff housing, booth staff registration and badge assignment, internal communications, event amenities (food, giveaways etc.)
- Event Experience: Planning for a positive brand experience for each attendee, effectively communicating OIA’s relevant value propositions through the booth experience. Including: booth layouts, graphics & messaging, instrument selection / presence, and staffing
- Event Attendee Engagement: Design the attendee experience to attract interest and interaction with event attendees including the ability to draw in event floor traffic. Coordinate planning and execution for i-booth talks, booth staffing, use of multimedia & content
- External Partner Management: Agency management (exhibits agency, AV providers, travel and housing, suppliers, , conference etc.),
- Events Logistics: Coordinate all event logistics, including booth installation and teardown, shipping, staff schedules, travel and housing, staff registrations, and amenities
- Industry Relationships: Serve as the primary liaison with industry associations and vendors, including contract negotiation for exhibit space, sponsorships, and services
- Marketing Inventory Tracking: Manage, coordinate, and track all marketing collateral stock, including trade show booth elements, demo equipment, accessories and printed material in a central location
- Own the process to capture attendee data including lead capture/badge scanning, lead routing, post-event attendee data uploads to CRM, demo scheduling
- Manage event budgets end‑to‑end, including estimates, tracking, invoicing, reconciliation, and reporting
- Measure success through KPIs such as marketing‑qualified leads, cost per lead, and pipeline contribution
- Continuously improve event execution based on data, feedback, and outcomes