Back to jobsDevelop, lead and execute influencer community strategies that will increase brand awareness, engagement, consideration & conversion.
Identify, vet, and manage relationships with key influencers, creators, and talent agencies across multiple tiers (macro, mid, micro, and nano).
For Macro talent, lead influencer sourcing, negotiations, contracting, content approvals, and performance tracking.
Collaborate closely with brand marketing, media, social media, PR, and e-commerce teams to ensure influencer programs are integrated and amplified across programs and channels.
Manage day to day Influencer Agency, including overseeing earned and paid brand campaigns from briefing to implementation to results; requires working collaboratively with in-house teams like brand marketing, paid media, PR.
Project management of paid media campaign creator content needs – from ideation to execution to delivering results
Lead tracking of all program campaigns and influencers within CreatorIQ. Develop program KPI’s and provide monthly and quarterly reporting and insights, with recommendations to action learnings in future programs new program influencers for future paid brand partnerships
Manage all aspects of the influencer budget – ensuring all activities are on-plan, within budget, and timely.
Lead influencer communications, strategy and planning with internal shopper marketing teams to drive influencer activation across top customers and channels
Manage all coordinating aspects of event launches involving influencers i.e., invite list, gifting, onsite coordinating and onsite execution, with Agency support and Manager.
Brief upcoming product launches and innovations to agencies and contribute to brand brainstorms with creative ideas.
