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Responsibilities:
• Collect, analyze and interpret data from different digital marketing channels and Platforms, using Adobe Analytics and Contentsquare;
• Identify trends, opportunities, and challenges, providing actionable insights to improve marketing efforts and drive business growth;
• Develop and maintain Performance dashboards and regular reports to track key metrics (sessions, revenue, CR%) campaign effectiveness (ROAS, Bounce Rate, Time on Site) and overall website performance;
• Present data-driven insights and recommendations to stakeholders to support data-informed decision-making;
• Lead communication with external digital and analytics agencies providing guidance, suggestions, support to achieve team objectives and efficient budget allocation;
• Collaborate with cross-functional teams (including marketing, e-commerce, Merchandising, CRM, IT), to drive data-driven initiatives and ensure seamless integration of analytics practices.
Job Description
Responsibilities:
• Collect, analyze and interpret data from different digital marketing channels and Platforms, using Adobe Analytics and Contentsquare;
• Identify trends, opportunities, and challenges, providing actionable insights to improve marketing efforts and drive business growth;
• Develop and maintain Performance dashboards and regular reports to track key metrics (sessions, revenue, CR%) campaign effectiveness (ROAS, Bounce Rate, Time on Site) and overall website performance;
• Present data-driven insights and recommendations to stakeholders to support data-informed decision-making;
• Lead communication with external digital and analytics agencies providing guidance, suggestions, support to achieve team objectives and efficient budget allocation;
• Collaborate with cross-functional teams (including marketing, e-commerce, Merchandising, CRM, IT), to drive data-driven initiatives and ensure seamless integration of analytics practices.