Back to jobsLead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
Lead overall channel and retailer strategies for the brand
Have in depth understanding of account needs and driving solutions and opportunities to drive growth
Understand account promotional strategies and align programs to national brand strategy
Lead display creative briefs working with Display & Creative teams to develop account specific programs
Manage timing and execution of shopper marketing programs
Track and improve innovation and promotional activity of accounts
Manage go to market calendars, schedules and 360 marketing campaign plans for major launches
