Director, Packaging

What You'll Do

Enterprise & Brand Leadership

• Own enterprise packaging strategy along with the design / development process across Crocs and HEYDUDE, balancing shared processes and standards with brand‑specific needs.
• Establish clear governance, decision rights, and handling critical issues for packaging across both brands.
• Partner with brand marketing & product, regional, and functional leaders to ensure packaging supports consumer experience, brand expression, and operational efficiency.

Supplier & Manufacturing Expertise

• Maintain deep knowledge of the global packaging landscape – materials, design/engineering trends, supplier base, including design & engineering partners, manufacturers, converters, sustainability, and compliance requirements.
• Evaluate and maintain suppliers of design and engineering services based on capability, cost, quality, compliance, scalability, and innovation.
• Partner with Global Product Supply to provide input and guidance to packaging supplier selection and sample approval
• Understand and apply global manufacturing capabilities across all major packaging formats and materials.

Materials & Technical Expertise

• Demonstrate strong working knowledge of all major packaging material types, including but not limited to paperboard, corrugate, plastics, bio‑based materials, films, inks, and adhesives.
• Assess material and structure tradeoffs to optimize performance, sustainability, cost, and manufacturability.
• Partner with functions to guide & lead packaging testing, validation, and qualification standards to ensure durability, quality, and compliance.
• Partner with Brand Marketing & Product teams to ensure packaging

Cost & Value Management

• Own and manage total packaging cost in collaboration with Product, Marketing & Global Product Supply to deliver packaging that meets brand aesthetic, performance and cost targets.
• Have a clear understanding of cost drivers and levers across materials, suppliers, regions, and formats to deliver value engineered solutions to business.

Global Compliance & Sustainability

• Ensure all packaging meets global regulatory and compliance requirements, including labeling, safety, recyclability, and Extended Producer Responsibility (EPR) obligations.
• Partner closely with Sustainability and Legal teams to align packaging solutions with corporate sustainability goals and external regulations.
• Partner with Sustainability to track and report on compliance, risk, and progress against sustainability targets.

Cross‑Functional Partnership

• Collaborate with Product, Design, Marketing, Supply Chain, Distribution, and Retail partners to integrate packaging early in the product lifecycle.
• Support new product introductions, channel expansion, and regional growth with scalable packaging solutions.
• Act as the enterprise subject‑matter expert for packaging‑related decisions and tradeoffs.

Process & Team Leadership

• Lead and drive the packaging design & engineering process through a set of external partners and contracted resources as required to meet business needs.
• Build enterprise packaging capabilities, tools, standards, and documentation to support consistent execution.
• Create clear accountabilities & responsibilities with functional partners to ensure projects are delivered to expectations. Set clear goals for timelines and deliverables that enable effective execution of projects. 
• Foster a culture of accountability, innovation, and continuous improvement.