Director, Category Management - Womens

Overview

The Director, Category Management (Women’s) for HEYDUDE reports to the VP, Category Management & Merchandising and leads the women’s footwear business. This role is responsible for building category strategy through deep consumer, trend, competitive, and marketplace insights while leading end-to-end product creation across a growing multi-category portfolio. This leader will drive revenue and margin growth, identify new opportunities for expansion, and lead cross-functional teams to deliver compelling product strategies that strengthen the women’s business.

What You'll Do

• Build and lead the long-term vision for the Women’s footwear business, identifying growth opportunities across categories, occasions and consumers that expand the Brand beyond current product assortment
• Translate consumer insights, trend intelligence, competitive analysis and marketplace data into actionable category strategies that identify white space, and strengthen product positioning
• Partner closely with the VP of Category Management & Merchandising to shape seasonal and long-term product strategies, ensuring clear priorities are established and effectively cascaded across the broader team
• Lead end-to-end product creation lifecycle across multiple product tracks ensuring each initiative has a clear purpose, consumer need and commercial opportunity
• Own category performance by closely monitoring sales, margin, productivity and consumer trends making informed decisions to capitalize on opportunities, mitigate risks and react with speed
• Serve as the category lead within the cross-functional product creation process, driving alignment, decision making, and executional clarity across Design, Development, Marketing, Merchandising and Planning to ensure the Women’s product strategy comes to life with excellence
• Drive a multi-category Women’s offense that creates dimension across the portfolio balancing innovation, product evolution, newness and productivity
• Build scalable and repeatable processes that improve speed, efficiency, and clarity across the production creation lifecycle
• Challenge conventional thinking and bring a test and learn mindset using curiosity, agility, and strong judgment to move quickly in a fast paced environment
• Lead, coach and develop team members creating a high performing team culture built on accountability, ownership, collaboration and growth

What You'll Bring to the Table

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
• 7+ years of product or category management experience, preferably within casual or sport lifestyle footwear.
• 5+ years of people management experience with a demonstrated ability to develop and inspire teams.
• Proven track record of success within globally recognized footwear or consumer brands.
• Strong business acumen with experience driving seasonal line plans, revenue, and margin performance.
• Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
• Comfort operating in a fast-paced, dynamic environment with a bias for action and agility.
• Ability and willingness to travel globally as needed.