Job Description
Purpose Statement
We’re looking for a hands‑on photographer to create compelling, high‑quality imagery for Rich Products’ diverse portfolio of frozen, bakery, and foodservice brands, supporting storytelling across a wide range of digital and physical channels. This role is responsible for conceptualizing and executing original brand, lifestyle, and environmental photography along with producing GS1‑compliant product photography, packaging shots and GIFs used on brand websites, retailer and marketplace sites, social channels, digital campaigns, and sales materials.
The photographer partners closely with marketing, culinary, packaging, regulatory, and digital teams to ensure all imagery is accurate, compliant, consistent, and on‑brand, supporting digital commerce, retail visibility, and content scalability across owned and third‑party channels. Our brands include, but are not limited to, Rich’s, Farm Rich, SeaPak, Morey’s, f’real, Christie Cookie Co., and more.
Key Accountabilities and Outcomes
• Lead the creative execution of brand, lifestyle, and environmental photography, producing original imagery that supports campaigns, storytelling, and brand expression across channels.
• Own the full photography lifecycle: pre‑production planning, shoot execution, lighting, capture, retouching direction, and final asset delivery.
• Makes day‑to‑day creative decisions to translate marketing briefs and business objectives into original imagery without reliance on prescriptive shot lists.
• Capture and deliver GS1‑compliant product photography, including white‑background pack shots, required angles, label‑legible views, and case packs
• Produce retail‑ready imagery that meets retailer and marketplace specifications
o Ensure packaging accuracy and regulatory compliance in all product imagery
• Prepare images for use on product pages, digital catalogs, social channels, packaging, and retailer listings
• Prepare final files, support DAM uploads, apply naming conventions and metadata, and deliver channel‑ready assets on schedule.
• Collaborate with cross‑functional partners to meet production timelines and content needs
• Brings creative point‑of‑view while collaborating closely with brand, marketing, culinary, and digital partners.
o Operates within brand guidelines while exercising professional judgment.
• Additional support with corporate events and associate headshots, as required
Knowledge, Skills, and Experience
• Bachelor’s degree in Photography, Visual Arts, Graphic Design, or a related field, or equivalent professional experience. A strong portfolio demonstrating product, packaging, and environmental photography is required.
• 4–7+ years of professional food/brand photography experience, with a demonstrated ability to capture appetizing, crave‑worthy imagery.
• Expertise with professional photography equipment, lighting, and composition.
• Proficiency in photo editing and retouching tools (e.g., Photoshop, Lightroom, AI tools).
• Experience managing assets in a DAM.
• Background in GS1 and retail ready photography standards, preferred with familiarity with retailer image requirements and digital shelf standards.
• Experience supporting 360° or 3D/virtual photography workflows.
• Comfortable working cross functionally in a fast paced environment.
• Ability to travel 5-10%
• This is a hybrid opportunity based out of Rich’s WHQ in Buffalo, NY with in-person collaboration required Tuesday-Thursday each week and WFH flexibility Monday / Friday dependent on content production schedules.
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