OMNICHANNEL & DIGITAL TRANSFORMATION MANAGER

What You Will Be Doing

In this role, you will combine strategic thinking with hands-on execution to drive omnichannel excellence, digital transformation, and data-driven impact.

Omnichannel Strategy & Customer Engagement

• Develop and execute integrated omnichannel engagement strategies aligned with brand and business objectives.
• Design customer journeys and personalized engagement models across digital and field channels.
• Drive channel orchestration across CRM, email, webinars, websites, events, remote engagement, and field force interactions.
• Monitor and optimize channel performance through KPI tracking and continuous improvement initiatives.
• Collaborate closely with Marketing, Medical, Sales, and IT teams to ensure consistent customer experience.

Digital Transformation Leadership

• Lead digital transformation projects that improve commercial effectiveness and operational efficiency.
• Identify and implement innovative digital solutions, platforms, and automation opportunities.
• Act as a change leader to increase digital adoption and organizational capability.
• Translate business needs into scalable technology and process solutions.
• Manage external agencies, technology vendors, and digital partners where required.

Business Intelligence & Advanced Analytics

• Build and maintain business intelligence frameworks, dashboards, and reporting systems.
• Generate actionable insights from commercial, customer, and engagement data.
• Lead segmentation, targeting, and customer analytics initiatives.
• Analyze omnichannel effectiveness and recommend optimization strategies based on data-driven insights.
• Support forecasting, performance tracking, and strategic planning activities.

Team & Stakeholder Management

• Lead and develop cross-functional or direct-report teams within omnichannel, analytics, or digital capabilities.
• Build a high-performance culture focused on innovation, accountability, and collaboration.
• Partner with senior leadership to shape commercial and digital strategy.
• Present insights and strategic recommendations to leadership teams in a clear and impactful manner.

What We Are Looking For

• Bachelor’s degree in Business, Engineering, Data Analytics, Marketing, or related fields.
• 5+ years of experience in Omnichannel, Digital Transformation, Business Intelligence, Commercial Excellence, CRM, or related areas.
• Experience in managing teams and cross-functional projects.
• Strong understanding of customer engagement models and digital ecosystems.
• Proven experience with CRM systems, analytics tools, and reporting platforms.
• Strong analytical thinking and problem-solving capabilities.
• Excellent communication and stakeholder management skills.
• Experience in the pharmaceutical or healthcare industry is considered a strong advantage.

Preferred Skills

• Experience with platforms such as Salesforce, Veeva, Power BI, Tableau, SFMC, or similar tools.
• Knowledge of customer segmentation, targeting, and omnichannel measurement methodologies.
• Familiarity with data visualization and performance reporting best practices.
• Experience managing large-scale transformation or automation initiatives.
• Ability to combine strategic thinking with operational execution.