Job Description
The Position
Who We Are
The Lymphoma marketing team maintains US disease area team accountability for Follicular Lymphoma (FL) and Diffuse Large B Cell Lymphoma (DLBCL). The Lymphoma team continues to influence the marketplace with its incredible pipeline that has the potential to significantly transform the treatment paradigm for patients with hematologic malignancies, representing significant strategic value to the Hematology Squad over the short and long term. We are seeking a unique and talented individual to help us realize our vision and transform outcomes for Lymphoma patients with these revolutionary medicines.
The Role
We are seeking a Senior Customer Marketing Manager, HCP to embrace the opportunities that come with driving focus around our strategies and establishing strong partnerships within our team, the field and functional partners to make meaningful progress for Lymphoma Patients each day.
The Senior Customer Marketing Manager, HCP will report into the HCP Customer Marketing Team Director and will focus on planning and executing in-line business as well as line extensions in DLBCL and FL.
Overall responsibilities include the development and implementation of strategic and tactical priorities to address the needs of different customer groups, primarily focused on HCPs, but also with consideration of patient and caregivers as well as population-based decision makers. Breadth of promotional expertise is key for this role, and this role will work closely across the Hematology network including the marketing team, cross-functional partners, external agencies, and Customer Engagement. Crucially, this individual will have the opportunity to pioneer innovative HCP marketing initiatives and tactics and build lasting and measurable impact via performance driven, omnichannel campaigns.
This individual lives by the Company Values:
Integrity - We are consistently open, honest, ethical and genuine.
Courage - We are changemakers and the original risk-takers reaching beyond boundaries.
Passion - We use our drive and commitment to energize, engage and inspire others.
And also lives the Roche Operating Principles:
I always act as if patients I know are in the room and do what's best for them
I seek answers through experiments, data and debate, and act on facts
I care, collaborate and commit without boundaries, and trust others to do their part
I seek diverse perspectives, invite opposing views, and challenge myself and others
I push to learn new things even if difficult, and openly share my successes and failures
I eliminate complexity, reuse with pride, and accomplish more with less
I take accountability to do what's right, deliver value fast, and don't wait for certainty
I choose actions today that benefit future generations
Key Responsibilities:
Leads market shaping for brand/portfolio across product value proposition, customer positioning, branding, core messaging, and customer materials
Assesses available market research and qualitative insights to identify opportunities to drive the product’s overall market strength and positioning
Independently works to optimize marketing campaign and supports the omnichannel execution of the product value proposition and the end-to end customer experience
Leads a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span customer types (e.g. HCPs, patients, payers) and will require working knowledge across different types of marketing (e.g. key customer, multi-channel including digital, access, direct to patient)
Regularly works with and manages internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities · Partners with, advises, and coaches healthcare ecosystem leadership and field teams on effective utilization of marketing strategies and tactics with patients/customers
Accountable for high quality, compliant omnichannel execution across all marketing platforms and customer types (primarily patients, payers, organized customers)
Monitors marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive customer and business outcomes
Works with relevant Commercial Medical Legal Regulatory Committee (CMLR) members to ensure development of compliant and effective promotional tactics and effective pull-through of these tactics
Participates in flexibly deployed work teams across the CMG network based on their areas of expertise
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Demonstrates Proficiency within the following Key Competencies
Senior Marketing Managers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Skills and Competencies
Strong working knowledge of all aspects of brand marketing including positioning, branding, campaign development and channel mix
Deep awareness for end-to-end influencers and needs for critical customer types
Ability to think with an enterprise mindset
Ability to inspire and influence individuals and teams across the Hematology network
Ability to flex and thrive in ambiguous environments
Breadth of experience in product/therapeutic area, access marketing and multichannel marketing
Strong customer orientation and focus
Strong analytical skills to effectively utilize market research and behavioral data to shape strategies and tactics
Strong agency management skills
Ability to translate strategic direction into action plan for self, and make progress in the face of ambiguity
Good judgment in recognizing the distinction between "good enough" and perfection
Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Qualifications
Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA or other advanced degree
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Who You Are
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience working in performance-based and omnichannel (including field) marketing
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or
biotech customer engagement
Experience in creating customer strategies, plans and tactics that have strengthened
market positioning and driven high-value customer and business outcomes
Experience leading/managing Agency partners including developing agency briefs an creating content derivatives
Location
The location for this position is South San Francisco and offers a hybrid schedule working 3 days per week on campus.
Relocation benefits are available for this job posting
The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.