Job Description
Role Responsibilities
1. FMB Strategy & Route-to-Market Leadership
• Lead the development and execution of the US FMB commercial strategy, aligned with overall RTD growth ambitions.
• Design and implement a fit-for-purpose route-to-market model for the FMB channel, ensuring effective coverage, execution, and scalability.
• Translate brand and portfolio strategies into actionable commercial plans across channels and customers.
• Identify and unlock growth opportunities across key accounts, channels, and regions to drive market share gains.
2. Commercial Capability Building & Execution Excellence
• Serve as the “go-to” commercial expert for the FMB segment, driving thought leadership and best practices across the organization.
• Build and enhance RTD/FMB commercial capabilities, including distributor management, execution standards, and ways of working.
• Partner with Commercial Planning to establish KPI frameworks, performance tracking, and execution benchmarks.
• Drive activation excellence, ensuring consistent and high-impact execution across all markets.
• Lead cross-functional processes such as forecasting, planning, and S&OP collaboration to support business delivery.
3. Distributor & Stakeholder Management
• Build and manage strong relationships with key distributors, including beer/FMB networks, to drive best-in-class execution.
• Partner closely with the Chief Sales Officer, National Sales team, and regional teams to align priorities and maximize impact.
• Act as a key connector across Commercial, Marketing, Innovation, and external partners to ensure aligned and effective execution.
• Lead customer engagement within the FMB segment, strengthening partnerships and driving share of mind.
4. Business Delivery & Performance Management
• Own and deliver against key commercial and financial objectives, including revenue, profit, margin, and market share as well as be responsible for Brand Investment operating effectiveness and Opex budget management with field-level feedback flowing back to the RTD marketing org.
• Monitor performance and proactively adjust strategies to ensure delivery of business targets.
• Drive accountability across teams and partners to ensure initiatives are delivered on time and in full.
• Balance short-term execution with long-term capability and business building priorities.
5. Cross-Functional Collaboration & Innovation Enablement
• Partner with Marketing and Innovation teams to support portfolio prioritization, new product launches, and commercialization strategies.
• Ensure strong alignment between commercial execution and innovation pipeline to maximize market impact.
• Provide commercial input into portfolio and brand strategy to ensure market relevance and execution feasibility.