Mgr, Retail Media Operations

Essential Duties and Responsibilities (Min 5%)

• Own and manage end-to-end program workflows across the retail media network, ensuring alignment across internal teams, agency partners, and platform vendors
• Develop and maintain project timelines, milestone tracking, and status reporting for key RMN initiatives
• Identify process gaps and implement scalable frameworks to support continued network growth
• Stay informed on competing retailers' media network strategies and tactics, with particular emphasis on retailers that share overlapping brand partnerships with Tractor Supply Co.
• Drive continuous improvement in the efficiency and effectiveness of the retail media monetization program, identifying opportunities to optimize processes, accelerate revenue, and scale operations
• Manage campaign and creative process flows from intake through execution, ensuring accuracy, timeliness, and adherence to specs
• Serve as a key point of coordination between sales, analytics, creative, and platform partners to resolve operational issues
• Build and refine SOPs for campaign trafficking, QA, and reporting workflows
• Support the go-to-market process for new ad products, coordinating across product, sales, and marketing to ensure launch readiness
• Develop sales enablement materials, process documentation, and training resources for new offerings
• Track product adoption and surface feedback to inform iteration and roadmap planning
• Ensure consistent brand representation across all advertiser-facing events, materials, and reporting deliverables
• Own templating and quality control for campaign performance reports, business reviews, and client presentations
• Partner with creative and marketing teams to maintain visual and messaging standards