Sr Merchant, Digital

Essential Duties and Responsibilities (Min 5%)

• Own full P&L accountability for Animal Feed and Pet Food categories, including sales, gross margin, inventory productivity, and digital penetration.
• Develop and execute a multi-year digital merchandising strategy that drives category growth, expands assortment and enhances the customer experience.
• Partner cross-functionally with Merchandising, Planning, Supply Chain, and Marketing teams to align and execute omnichannel strategies, promotions, and seasonal initiatives.
• Lead digital customer experience improvements through optimized site merchandising, taxonomy, product content, and educational resources that drive conversion and loyalty.
• Leverage data, analytics, and customer insights to inform assortment decisions, pricing, promotions, and performance optimization.
• Build and influence strategic vendor partnerships to drive innovation, exclusive offerings, and joint business growth.
• Serve as a senior leader and influencer, elevating digital merchandising capabilities and aligning stakeholders around category vision and execution