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Head of Go-to-Market

Brussels, Brussels, BelgiumPosted Yesterday
Full-timehybrid

Job Description

Head of Go-to-Market

  • Full-time
  • Department: Commercial & Strategy (WD Function)
  • City: Brussels
  • TA Partner: Kevin Taylor

Company Description

Build the platform where Belgium feels at home. 

For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month.

Our mission is to make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are a team of experts dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one.

Job Description

Your Mission

You own the commercial trajectory of Immoweb’s agency business. Your objective is to build and orchestrate the commercial engine that will strengthen market leadership, accelerate monetisation and support our long-term growth ambition. You will operate at the intersection of Product, Tech, Sales, Pricing and Finance — ensuring what we build, how we price it and how we sell it are fully aligned. Your decisions will directly influence performance, competitiveness and strategic positioning.

Key Responsibilities

Commercial Strategy & Offer Design

  • Define and own the long-term commercial strategy for agencies

  • Design packaging, pricing logic and portfolio priorities

  • Lead the successful launch of new commercial offers

  • Ensure strong business case discipline and revenue steering

Monetisation & Growth

  • Identify structural growth levers across segments

  • Balance value capture with competitiveness and supply dynamics

  • Translate market insights into clear commercial decisions

Product & Roadmap Alignment

  • Translate commercial opportunities into product priorities

  • Align roadmap decisions with monetisation logic

  • Represent the Belgian market voice internally

Sales Enablement & Launch Excellence

  • Lead end-to-end commercial launches

  • Equip Sales with clear positioning, training and objection handling

  • Ensure strong field execution and adoption

Performance Monitoring & Continuous Improvement

  • Own performance tracking and commercial KPIs

  • Diagnose underperformance early and drive corrective actions

  • Maintain strong feedback loops between Sales, Product and Pricing

Qualifications

What We Are Looking For

We are hiring a builder — someone who understands how to scale a marketplace business and combine analytical rigor with commercial instinct.

You bring:

  • Strong experience in marketplace, SaaS, platform or digital subscription environments

  • Proven ownership of monetisation or revenue scope

  • High analytical rigor and ability to structure complex business cases

  • Experience operating in fast-paced tech environments

  • Exceptional cross-functional leadership skills

  • Ability to influence senior stakeholders and drive alignment without authority

  • A structured yet pragmatic execution mindset

Real estate experience is a plus, not a requirement.

Additional Information

Why Join Immoweb?

  • Own and shape the commercial engine of Belgium’s leading real estate marketplace

  • Drive transformation at the intersection of strategy, product and monetization

  • Contribute to a bold long-term growth ambition within AVIV Group

 

What we offer

  • A professional, collaborative and stimulating work environment within a leading digital platform

  • Competitive compensation package aligned with senior leadership scope, including variable remuneration and comprehensive benefits

  • Flexible working setup with remote work options and flexible working hours to support work-life balance

  • Strong focus on personal and professional development, including access to training and learning opportunities

  • A people-first culture with well-being initiatives, team events and an open, supportive working atmosphere

  • A company with a strong sense of social responsibility, actively engaged in sustainability, inclusion, accessibility and charity initiatives

 

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