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Job Description
Junior Copywriter
Department: Brand Creative
Employment Type: Permanent - Full Time
Location: Head Office, Chelsea House
Reporting To: Alice Barnett
Description
Job Purpose:
This role will help shape and define the message that sets the tone for major brand moments, through concepting and impactful copy. Responsible for the delivery of engaging and persuasive copy for River Island, which champions the brand tone of voice and ensures all language entertains and inspires River Island customers. Working cross-functionally, it requires both a marketing and publishing mindset, with a keen attention to detail.
Key Accountabilities:
- Write, edit and proof engaging multichannel copy for brand and promotional campaigns and BAU. Ensure campaign message, product USPs and customer mindset are at the forefront of communications.
- Contribute to creative concepts and witty, original and eye-catching straplines that define campaigns, enhance creative and builds brand love. Keep abreast of competitor research and cultivate a deep understanding of the RI brand.
- Contribute to supporting campaign copy packs for cross channel use.
- Drive the brand tone of voice across all channels, ensuring accuracy, clear messaging and brand recognition.
- Collaborate cross functionally with a diverse mix of teams and work dynamically to adapt thinking across different channels. Take time to understand briefs and the context and objectives of the copy before writing it.
- Deliver best practice in grammar, messaging and writing style. Support the Senior Copywriter and Senior Editorial Lead in proofreading communications across channels in advance of live dates.
- Respond to each new brief with creative freshness and compelling ideas, aiming to elevate River Island’s presence in copy executions.
- Drive culture through highly relevant and thoughtful content, seeking out trends and ideas that are interesting to the River Island audiences.
- Exercise a strong understanding of customer journeys and SEO best practice in all activity.
- Ensure fellow copywriters feel inspired and up to date with the latest in brand tone and delivery. Engage positively in sharing and responding to feedback.
- Pitch and write blog content, reacting quickly to trends and turning ideas into engaging, SEO-friendly posts that align with the brand voice.
About you:
- Must have a portfolio of compelling work that showcases both ideation and writing experience.
- Strong editing and writing skills, with a passion for uncovering and developing unique story angles.
- Hold a customer-centric mindset. The ability to breakdown concepts and deliver storytelling both internally and for the brand’s customers - deep questioning of the brief, skilful editing, and simplification of message.
- Highly collaborative and a strong communicator, able to work cross-functionally with key stakeholders.
About Us
We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.
This role is based at our Head Office in West London. Check us out here on a map.
What we can offer you:
💰 Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
🛒 Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
🎉 A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
🤎 Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
💻 Flexible working, on top of payday and summer early finish Fridays.
💕 Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
🎓 Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
☀️ 23 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!
This role is based at our Head Office in West London. Check us out here on a map.
What we can offer you:
💰 Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
🛒 Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through the Retail Trust.
🎉 A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
🤎 Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
💻 Flexible working, on top of payday and summer early finish Fridays.
💕 Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
🎓 Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
☀️ 23 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!
Keeping You Safe
At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values- including democracy, the rule of law, individual liberty and mutual respect and tolerance of different faiths and beliefs. To find out more, please visit www.gov.uk.
Our Island is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. To find out more about this interview process, check out our hiring process below.
Our Island is made up of a diverse community, where we all belong and feel part of something bigger. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise. To find out more about this interview process, check out our hiring process below.