Job Description
GCI's VP, Marketing & Acquisition will lead the design and execution of the end‑to‑end acquisition strategy to drive profitable growth across all consumer markets and customer segments. Translate market intelligence into actionable plans, shape front‑of‑book offers and pricing in partnership with Product and Financial Planning & Analysis (FP&A), orchestrate multi‑channel campaigns across Digital, Retail, and Contact Center, and embed analytics to optimize performance. Own acquisition targets, marketing investment, and demand‑generation effectiveness, ensuring a consistent customer experience and tight cross‑functional alignment from first touch through onboarding.