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Scotia Wealth Management

Manager, Digital Analytics Implementation Specialist

Toronto, ONPosted 1 weeks ago

Job Description

  • Partner closely with Global Wealth Management business and technology teams
  • Influence digital measurement strategy for Wealth client experiences
  • Improve data governance, observability, and trust across analytics platforms
  • Operate at the intersection of digital delivery, analytics, and Wealth business priorities
  • Analyze complex Wealth digital business requirements and translate them into clear, scalable analytics implementation specifications
  • Design, implement, and support digital analytics tagging solutions across web and mobile platforms
  • Act as a subject matter expert on Adobe Analytics implementation within GWM digital ecosystems
  • Collaborate with frontend, backend, and mobile developers to validate analytics data & ensure accurate and consistent measurement across journeys
  • Apply industry best practices to analytics solution design, testing, and deployment
  • Ensure analytics implementations meet quality, security, privacy, and regulatory standards
  • Define and implement digital analytics tracking frameworks for Global Wealth digital platforms
  • Deliver and maintain Adobe Analytics and Adobe Launch / Tags implementations
  • Support and administer Adobe Analytics accounts across multiple GWM digital properties
  • Enable consistent measurement for client digital journeys and servicing activities
  • Support campaign and communication tracking requirements (e.g., events, conversions, attribution)
  • Maintain analytics documentation including tracking specifications and link tracking guides
  • Build and maintain Adobe Analytics Workspace dashboards aligned to Wealth business needs
  • Conduct ad hoc analysis and reporting on digital usage, engagement, and behavior
  • Monitor data quality and traffic patterns to identify implementation issues or optimization opportunities
  • Use tag auditing tools (e.g., ObservePoint, Tag Inspector) to proactively identify gaps and defects
  • Troubleshoot analytics issues and recommend sustainable fixes
  • Advise digital and analytics partners on evolving GWM measurement and tagging standards
  • Promote analytics best practices and contribute to enterprise data governance objectives
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