SEO Director

Company description At Zenith, we are a connected team with purpose

We are driven to create new perspectives through modern media

We believe marketing is a powerful investment that can build and grow brands and increase business profitability

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do

We pride ourselves on delivering return on investment, imagination, and insight

Central to this vision is the knowledge that we are only as good as our people

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry

We know it is not the sum of one but the sum of all of us that make us great

Our behaviors are: Be Bold, Be Kind, Be Better Together

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential

We offer progressive flexible working options to everyone at all levels — it’s not a policy

It’s behavior-led and reinforced through our values

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other

Overview About the role At Zenith, we believe performance isn’t just a channel, it’s a growth engine

As a SEO Director, you’ll sit at the heart of a global blue-chip client, shaping how audiences experience a brand across markets and moments

A rare opportunity to step into a high profile piece of business where the scale, complexity and visibility are unmatched

The successful candidate will work closely with the SEO Business Director and Head of Performance in delivering effective and holistic SEO campaigns that exceed client objectives

They’ll go beyond client briefs & push the boundaries of the SEO offering, managing from a senior level our SEO work and continuously developing their own expertise and digital knowledge

As the SEO Director, you will understand how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work

You will understand the value of running an efficient and scalable SEO programme and spearhead our processes and solutions to effectively meet the needs of a growing department

You will be involved in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality

As well as this, you’ll be responsible for nurturing and developing our relationship with key client stakeholders, flagging risks and opportunities with a clear understanding of our commercial performance and initiatives

You will also be one of the key senior figures in the team and support the SEO Managers’ progression and continued work satisfaction

What you will do with us: Partner closely with the Business Director and Head of Performance to deliver effective, end to end SEO campaigns that exceed client objectives across local and key markets Lead the strategic direction and senior delivery of SEO work, pushing beyond client briefs to elevate the overall SEO offering Continuously develop your digital and SEO expertise, staying ahead of industry trends and evolving search behaviours Shape and optimise SEO programmes to ensure they are efficient, scalable, and aligned to a growing client and business portfolio Apply a strong “test and learn” mindset, using data and experimentation to improve acquisition and conversion performance Drive the ongoing development of the agency’s SEO proposition, ensuring all output is of the highest quality and consistency Build and nurture strong relationships with key client stakeholders, acting as a trusted advisor while identifying risks and growth opportunities Maintain a clear view of commercial performance, contributing to initiatives that support client growth and business outcomes Act as a senior leader within the team, mentoring and supporting SEO Managers to drive progression, engagement, and high performance What You’ll Bring: Established experience in SEO, ideally within a fast paced agency environment working with high value clients Strong technical and strategic understanding of SEO, including how search engines and websites function, with working knowledge of HTML Proven ability to identify organic growth opportunities, set meaningful KPIs, and forecast SEO performance Confidence using analytics platforms and data to measure impact, generate insights, and inform decision making Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel, with the ability to communicate insights clearly and effectively Strong client management and communication skills, with the ability to engage and influence stakeholders at all levels Highly organised with strong project management capability, able to prioritise workloads, manage multiple deliverables, and maintain clear communication across teams A collaborative approach with demonstrated experience mentoring and developing junior talent Resilient, proactive, and adaptable, with the ability to thrive in a fast moving, evolving environment Positive, curious, and solutions focused mindset, with a willingness to learn, take initiative, and contribute to wider team forums and agency culture You are: Owning end to end organic growth strategy Analytical and Solutions focused

Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement

A confident and credible communicator who can simplify complexity

Collaborative leader, inclusive and team oriented

Detail oriented, organised, and accountable. #LI-DS1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.