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Job Description
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
Role Overview
We are seeking a B2B Senior Content Strategist to lead and scale our North America content strategy and storytelling efforts within an emerging agentic AI-enabled marketing model. Based in Brazil, this role will partner closely with North America marketing, sales, industry, PR/AR, operations, and leadership teams to develop high-impact narratives, scalable content, and AI-enabled workflows that strengthen brand positioning, accelerate demand generation, and drive pipeline growth.
This is a strategic, highly collaborative, and hands-on leadership role responsible for shaping narratives and orchestrating content initiatives. The ideal candidate combines exceptional English-language storytelling and editorial leadership with strong business acumen, operational coordination skills, and fluency in AI-assisted marketing and content workflows.
Key Responsibilities
Content Strategy, Narrative Development & Planning
- Define and lead the North America content strategy aligned to business priorities, industry verticals, GTM initiatives, and growth objectives
- Build and manage integrated content roadmaps across campaigns, events, ABM/ABX programs, thought leadership, executive communications, and always-on initiatives
- Partner with marketing, sales, industry, and leadership stakeholders to identify differentiated narratives, messaging frameworks, and market positioning opportunities
- Shape executive-level narratives that resonate with enterprise and C-level audiences
- Help evolve CI&T’s content strategy toward a scalable, AI-enabled content operating model that supports faster execution, personalization, and multi-channel content orchestration
AI-Enabled Content Operations & Orchestration
- Leverage agentic AI tools and AI-assisted workflows to accelerate content research, ideation, drafting, repurposing, optimization, and distribution
- Identify opportunities to improve content velocity, scalability, personalization, and operational efficiency through human + AI collaboration models
- Help establish governance frameworks and quality standards for AI-assisted content creation, ensuring editorial consistency, factual accuracy, and responsible AI usage
Content Development & Executive Storytelling
- Lead the development and orchestration of high-quality, executive-level content in English, including:
- Thought leadership articles and bylines
- Whitepapers, POVs, and solution narratives
- Sales enablement materials and strategic messaging
- Website, campaign, and event content
- Executive communications and keynote narratives
- Translate complex topics including AI, digital transformation, customer experience, data, and technology solutions into compelling business storytelling
- Maintain consistency in tone, voice, messaging, and quality across all content assets
- Partner with internal subject matter experts and AI-enabled research workflows to accelerate insight development and narrative creation
PR, Story Mining & Cross-Functional Collaboration
- Partner closely with PR/AR and communications teams to identify client stories, executive narratives, thought leadership, and market positioning opportunities
- Collaborate across marketing operations, sales, industry, and leadership teams to surface compelling proof points, transformation stories, and differentiated perspectives
- Work closely with design, campaign, digital, and marketing operations teams to ensure seamless execution and distribution
Demand Generation & Performance Optimization
- Partner with teams to develop content that drives engagement, pipeline growth, account expansion, and revenue impact
- Optimize content for SEO, AI-driven discovery experiences, engagement, and conversion
- Define and track content performance metrics including engagement, influence on pipeline, conversion rates, and content reuse
- Utilize performance insights and AI-enabled analysis to continuously refine content strategies and buyer engagement approaches
Content Governance & Workflow Management
- Coordinate content development workflows across internal contributors, freelancers, agencies, and AI-enabled systems
- Manage intake, prioritization, editorial calendars, approvals, timelines, and stakeholder alignment across multiple concurrent initiatives
- Establish scalable content governance, editorial standards, operational processes, and workflow management practices
- Support the evolution of modern content operations that integrate AI-assisted workflows into day-to-day marketing execution
Qualifications
- 8+ years of experience in B2B content strategy, content marketing, editorial leadership, or related roles
- Experience leveraging AI-enabled and agentic workflows across content strategy, research, creation, optimization, personalization, and distribution
- Proven experience supporting North America or global markets
- Exceptional English proficiency in writing, editing, and executive storytelling skills
- Experience in technology, consulting, AI, digital transformation, or related industries
- Strong understanding of demand generation, ABM/ABX, sales enablement, and content’s role across the funnel
- Experience partnering with PR/AR, executive communications, and cross-functional GTM teams
- Strong business acumen and ability to translate complex technical topics into clear, engaging, and business-relevant narratives
- Highly organized with the ability to manage multiple priorities and stakeholders in a fast-paced global environment
- Experience working across cross-cultural teams, particularly Brazil ↔ North America collaboration
Role Overview
We are seeking a B2B Senior Content Strategist to lead and scale our North America content strategy and storytelling efforts within an emerging agentic AI-enabled marketing model. Based in Brazil, this role will partner closely with North America marketing, sales, industry, PR/AR, operations, and leadership teams to develop high-impact narratives, scalable content, and AI-enabled workflows that strengthen brand positioning, accelerate demand generation, and drive pipeline growth.
This is a strategic, highly collaborative, and hands-on leadership role responsible for shaping narratives and orchestrating content initiatives. The ideal candidate combines exceptional English-language storytelling and editorial leadership with strong business acumen, operational coordination skills, and fluency in AI-assisted marketing and content workflows.
Key Responsibilities
Content Strategy, Narrative Development & Planning
- Define and lead the North America content strategy aligned to business priorities, industry verticals, GTM initiatives, and growth objectives
- Build and manage integrated content roadmaps across campaigns, events, ABM/ABX programs, thought leadership, executive communications, and always-on initiatives
- Partner with marketing, sales, industry, and leadership stakeholders to identify differentiated narratives, messaging frameworks, and market positioning opportunities
- Shape executive-level narratives that resonate with enterprise and C-level audiences
- Help evolve CI&T’s content strategy toward a scalable, AI-enabled content operating model that supports faster execution, personalization, and multi-channel content orchestration
AI-Enabled Content Operations & Orchestration
- Leverage agentic AI tools and AI-assisted workflows to accelerate content research, ideation, drafting, repurposing, optimization, and distribution
- Identify opportunities to improve content velocity, scalability, personalization, and operational efficiency through human + AI collaboration models
- Help establish governance frameworks and quality standards for AI-assisted content creation, ensuring editorial consistency, factual accuracy, and responsible AI usage
Content Development & Executive Storytelling
- Lead the development and orchestration of high-quality, executive-level content in English, including:
- Thought leadership articles and bylines
- Whitepapers, POVs, and solution narratives
- Sales enablement materials and strategic messaging
- Website, campaign, and event content
- Executive communications and keynote narratives
- Translate complex topics including AI, digital transformation, customer experience, data, and technology solutions into compelling business storytelling
- Maintain consistency in tone, voice, messaging, and quality across all content assets
- Partner with internal subject matter experts and AI-enabled research workflows to accelerate insight development and narrative creation
PR, Story Mining & Cross-Functional Collaboration
- Partner closely with PR/AR and communications teams to identify client stories, executive narratives, thought leadership, and market positioning opportunities
- Collaborate across marketing operations, sales, industry, and leadership teams to surface compelling proof points, transformation stories, and differentiated perspectives
- Work closely with design, campaign, digital, and marketing operations teams to ensure seamless execution and distribution
Demand Generation & Performance Optimization
- Partner with teams to develop content that drives engagement, pipeline growth, account expansion, and revenue impact
- Optimize content for SEO, AI-driven discovery experiences, engagement, and conversion
- Define and track content performance metrics including engagement, influence on pipeline, conversion rates, and content reuse
- Utilize performance insights and AI-enabled analysis to continuously refine content strategies and buyer engagement approaches
Content Governance & Workflow Management
- Coordinate content development workflows across internal contributors, freelancers, agencies, and AI-enabled systems
- Manage intake, prioritization, editorial calendars, approvals, timelines, and stakeholder alignment across multiple concurrent initiatives
- Establish scalable content governance, editorial standards, operational processes, and workflow management practices
- Support the evolution of modern content operations that integrate AI-assisted workflows into day-to-day marketing execution
Qualifications
- 8+ years of experience in B2B content strategy, content marketing, editorial leadership, or related roles
- Experience leveraging AI-enabled and agentic workflows across content strategy, research, creation, optimization, personalization, and distribution
- Proven experience supporting North America or global markets
- Exceptional English proficiency in writing, editing, and executive storytelling skills
- Experience in technology, consulting, AI, digital transformation, or related industries
- Strong understanding of demand generation, ABM/ABX, sales enablement, and content’s role across the funnel
- Experience partnering with PR/AR, executive communications, and cross-functional GTM teams
- Strong business acumen and ability to translate complex technical topics into clear, engaging, and business-relevant narratives
- Highly organized with the ability to manage multiple priorities and stakeholders in a fast-paced global environment
- Experience working across cross-cultural teams, particularly Brazil ↔ North America collaboration
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.
With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
Our benefits:
-Health and dental insurance
-Meal and food allowance
-Childcare assistance
-Extended paternity leave
-Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
-Profit Sharing and Results Participation (PLR);
-Life insurance
-Continuous learning platform (CI&T University);
-Discount club
-Free online platform dedicated to physical, mental, and overall well-being
-Pregnancy and responsible parenting course
-Partnerships with online learning platforms
-Language learning platform
And many more!
More details about our benefits here: https://ciandt.com/br/pt-br/carreiras
At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here.This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.
We have a dedicated Health and Well-being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.