Technical Consultant - Social Behaviour Change, Communication (SBBC) and Advocacy - Kenya

Technical Consultant - Social Behaviour Change, Communication (SBBC) and Advocacy - Kenya About Palladium: Palladium is a global company working to design, develop and deliver positive impact on the lives and livelihoods of people around the globe; broaden access to health, water, power, and infrastructure; build enduring, sustainable, and transformative institutions and market systems to address global challenges; and conserve the natural world. We operate in over 90 countries and have a workforce of 2,100 talented, motivated, and diverse staff of all religions, races, languages, and gender identities. The Opportunity: The WISH Dividend Policy and Systems programme supports an African-led, inclusive accelerated Demographic Transition (DT) and advance sexual and reproductive health and rights (SRHR) through Technical Assistance (TA) activities in 7 countries in Sub Saharan Africa. WISH Dividend P S is a component of the wider WISH 2 Dividend, a significant investment from the British Government in Demographic Transition and SRHR to unlock the potential, agency, and freedom of women and girls to achieve gender equality and is central to delivering the UK’s priorities on Empowering Women and Girls set out in the International Development Strategy. Through WISH P S, Palladium will improve national capacity to catalyse an accelerated inclusive demographic transition and an improved enabling policy and health systems environment for SRHR. We are looking for a consultant to develop and institutionalize an advocacy toolkit for men and boys' engagement. Goal Objectives of this Technical Assistance: To strengthen the institutional capacity and establish structured approaches that meaningfully engage men and boys as allies in advancing gender equality and SRHR in Kenya. We aim to achieve this by pursuing the objectives below: Objective 1 : Develop and operationalize an advocacy toolkit to ensure sustainability and accountability. Objective 2: Enhance consistent messaging to promote positive masculinity and gender equity to increase male participation in SRHR dialogues. Objective 3: Evidence-based messaging using behavioural research to craft messages that resonate with different audiences (men, boys, women, youth, elders). Brief scope of work The TA should deliver a practical advocacy toolkit with standardized messaging guides that are evidence based and designed to ensure sustainable male engagement in SRHR. Application of behavioral science to craft evidence-based messages that are tailored to the target audience (Men and boys). Methodology Objective 1: Develop and operationalize advocacy toolkit Create a practical toolkit with stakeholders, that include messaging and community dialogue guides. The toolkit to encourage reflection, empathy and collective problem solving. Incorporate participatory approaches (storytelling, role-plays, peer discussions for gradual behavior shift. Convene workshops with government agencies, CSOs, and community leaders to co-design the toolkit, ensuring cultural relevance and ownership. Content development: Draft messaging guides, dialogue frameworks, and facilitation tools grounded in evidence and aligned with national SRHR strategies. Objective 2: Enhance consistent messaging to promote positive masculinity and gender equity Message Harmonization: Develop standardized communication templates to ensure coherence across institutions and communities Ensure that the toolkit is evidence-based, culturally sensitive, adaptable across diverse community contexts. Objective 3: Evidence – based messaging using behavioral research Ensure that the proposed messaging is informed by behavioural research insights. Audience segmentation: Tailor messages to resonate with specific groups, addressing their unique motivations and concerns. Iterative testing: Use focus groups and rapid surveys to test message effectiveness before wide rollout. Refine messaging based on community responses.