ESaaS - SFDC - Business Function Analysis & Business Architecture

The Senior Salesforce Techno Functional Business Analyst is a hands on delivery role responsible for functional ownership, configuration support, data analysis, and testing across Salesforce initiatives. This role partners closely with Marketing, Sales, IT, and Compliance to deliver scalable, data driven CRM and Marketing Cloud solutions. Primary focus includes Lead & Contact Data Strategy and website lead process optimization, with ongoing support across broader Salesforce programs.