Senior Manager, Organic Social Strategy

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies. 

The Senior Manager, Organic Social Strategy, will lead the strategy, creative direction, and audience engagement approach for American Express Business social channels. This role is responsible for shaping a best-in-class B2B social presence that strengthens brand relevance, deepens engagement with business audiences, and supports enterprise marketing priorities. The ideal candidate is a strategic storyteller and marketer who can identify emerging opportunities, translate complex business priorities into compelling social-first narratives, and drive measurable impact across platforms including LinkedIn, Instagram, and Facebook.

• Define and lead the overarching social media strategy for Amex Business channels, aligned with enterprise brand, marketing, and business goals
• Lead the editorial strategy, content development, and execution of social-first storytelling that advances key Amex Business marketing and brand priorities
• Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences

• Collaborate with cross-enterprise teams on channel planning and content amplification

   

• Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization
• Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies
• Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities
• Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines
• Manage one direct report, who supports social content development, execution, and measurement and lead their development

• 5+ years of relevant experience in marketing and/or content development
• Strong background in social, including experience working on brand and/or paid social 
• Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats
• Experience developing compelling content strategies and deliverables for B2B, small business, or enterprise audiences preferred
• Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations
• Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up
• Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments
• Excellent written and verbal communication skills, including presentations to leadership
• Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams
• Strong people leader with a desire to add to team culture, colleague engagement, and development

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.