Campaign Operations Manager

About the position:

Velosio is seeking a Markting Operations Manager to own setup and execution of all marketing campaigns within HubSpot

This is a marketing operations role reporting to the Director, Global Demand Center. 
 
Location: Hybrid in Atlanta, GA (3 days per week in office).  

Your day might look like:

Campaign Execution 

• Review, update, and ensure compliance with campaign best practices (ie nomenclature for campaigns, segments, forms, etc; campaign creation; and more) 

• Build HubSpot emails, landing pages, workflows, and forms. 

• Ensure QA, tagging, UTMs, and compliance with opt-in and CAN-SPAM laws. 

• Maintain documentation, templates, and best practices. 

• Continuous email and landing page testing. 

• Create and manage campaigns in HubSpot <> CRM. 

Process + Enablement 

• Manage request intake process. 

• Serve as traffic manager for integrated campaign plans – ensuring timelines, email send limits, etc. are accounted for across campaigns. 

• Support maintenance of Smartsheet for project management. 

• Provide training and enablement to broader marketing team. 

• Continuously improve efficiency and throughput. 

 

Key Performance Indicators (First 90 Days) 

• Standardize the end-to-end process from campaign request > build > QA > launch > reporting. 

• Develop strategy and begin email and LP testing.