Business Development Representative
Job Description
About CDI
The Constructive Dialogue Institute (CDI) is a non-partisan, non-profit dedicated to equipping the next generation of Americans with the skills to communicate and collaborate across lines of difference. We work with U.S. colleges and universities by providing co-curricular programming for students, professional development for faculty and staff, and strategic guidance to leadership. Our goal is to foster constructive dialogue at every level of the institution and to create the conditions for lasting organizational change. CDI was co-founded by psychologist Jonathan Haidt, the bestselling author of The Righteous Mind and The Anxious Generation.
About the Role
The Business Development Representative is a critical driver of CDI's growth, responsible for building and expanding the top of our partnerships pipeline. Reporting to the VP of Partnerships, this role is responsible for identifying and engaging prospective higher education partners, generating qualified meetings, and helping CDI reach more colleges and universities at a pivotal moment in our growth.
You'll work at the intersection of outreach, strategy, and collaboration, partnering closely with the Demand Generation Manager to convert marketing interest into active conversations, and with Directors and Senior Directors of Partnerships to develop targeted outreach strategies that move prospects toward meaningful engagement. This is a high-impact, high-visibility role for someone who is energized by relationship-building, curious about the higher education landscape, motivated by hitting and exceeding goals, and excited to help build a scalable, proactive business development function at a mission-driven organization.
Responsibilities
Outreach & Prospecting
Develop and execute intentional, well-researched outbound outreach strategies (email, phone, LinkedIn, and other channels) to engage prospective partner institutions across the higher education sector
Own timely, personalized follow-up on inbound and marketing-generated leads, converting interest into qualified meetings and early-stage partnership conversations
Conduct thoughtful research on prospective institutions to understand their priorities, challenges, and likely decision-makers before initiating outreach
Pipeline & Process Management
Partner with Director and Senior Director of Partnerships to develop and refine account prioritization, territory planning, and targeted and new outreach strategies for key institutions and segments
Collaborate closely with the Demand Generation Manager to create and strengthen lead follow-up processes, improve lead quality conversion, and surface opportunities to refine campaign-to-pipeline workflows.
Maintain accurate and up-to-date records of all outreach activity, engagement history, and pipeline progression in Hubspot, helping ensure strong visibility across the team
Performance & Insights
Monitor outreach performance and identify recurring patterns, objections, or process gaps, recommending adjustments to messaging, targeting, or follow-up approach as needed
Meet or exceed monthly and quarterly goals for outreach activity, qualified meetings, and pipeline contribution
Share market feedback, prospect insights, and learnings with the Partnerships and Marketing teams to improve positioning, segmentation, and future outreach effectiveness