Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to support execution and optimization of our digital marketing activities across key channels.

In this role, you will focus on day-to-day management of digital campaigns, web content, and performance tracking, contributing to improving customer experience and driving engagement across digital touchpoints.

Key responsibilities

Digital execution

• Execute digital marketing campaigns across web, SEO, and owned channels
• Support implementation of campaigns, product launches, and promotional activities
• Ensure campaigns are delivered on time and meet quality standards

Web & content management

• Manage website content and digital assets, ensuring accuracy and functionality
• Support content publishing, updates, and basic localization (transcreation)
• Assist with website personalization activities

Performance & reporting

• Monitor campaign and channel performance (KPIs)
• Support reporting and provide basic insights and recommendations
• Collaborate with BI/analytics teams on data tracking and evaluation

Collaboration & project support

• Work with cross-functional teams and markets to execute digital initiatives
• Support coordination with external agencies and partners
• Use project management tools (e.g., JIRA, Workfront, Confluence) to track tasks and updates

Operations & optimization

• Ensure smooth operation of digital platforms and tools
• Identify opportunities for improvements in processes and execution
• Support compliance with brand, legal, and data guidelines

Your profile

• 2–4+ years of experience in digital marketing, e-commerce, or agency environment
• Basic to solid understanding of web management, SEO, and digital campaigns
• Experience with CMS platforms and content publishing
• Familiarity with digital performance metrics (traffic, engagement, conversions)
• English + CZ/SK is a must

Key skills

• Strong execution and organizational skills
• Attention to detail
• Ability to manage multiple tasks and priorities
• Data-driven mindset (basic analysis & interpretation)
• Good communication and teamwork skills

Nice to have

• Experience working in international environments
• Exposure to analytics or marketing tools (e.g. Google Analytics, SEO tools)
• Understanding of content workflows or digital production processes

What we offer / Benefits

• Flexible working arrangements (hybrid model)
• 5 weeks of vacation + additional days off
• Summer & winter allowance
• Meal allowance / cafeteria system / Multisport card
• Learning & development opportunities
• Career growth in an international environment
• Modern offices & collaborative culture