Job Description
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
About the Role:
We are seeking a Director of Product Marketing for Reputation Defender. This role owns product marketing responsibilities for the Reputation Defender business. One of the primary roles is growth strategy and positioning to evolve the business from a niche ultra-premium product to also include a mass market offering. In addition, the role will include messaging, competitive intelligence, go-to-market strategy, website and campaign design, product launches, customer insights, and sales enablement.
This is a strategic and hands-on role that directly influences customer growth, adoption, retention, and satisfaction. You will shape the product marketing strategy and produce high quality deliverables that support Product, Marketing, Sales, and Customer Success. The role is fully focused on delivering commercial and customer impact for the Reputation Defender business.
Key Responsibilities:
Growth Strategy
· Define the long-term growth strategy that evolves Reputation Defender from a niche, ultra-premium offering into a scalable portfolio with mass market reach.
· Identify and size new market opportunities, customer segments, and category entry points that inform future business expansion.
· Develop the strategic frameworks that guide how the business broadens appeal, increases penetration, and achieves sustainable growth.
· Establish the growth vision, success metrics, and strategic priorities that shape annual and multi-year planning.
Market, Customer, and Competitive Insights
· Build a deep understanding of Reputation Defender customers, needs, personas, and behaviors together with the Marketing and Market Research teams.
· Conduct market research and translate findings into actionable insights for Product, Marketing and Sales.
· Maintain a competitive intelligence program across online reputation management and privacy categories.
Positioning and Messaging
· Own the development of positioning, value propositions, and messaging frameworks for all Reputation Defender offerings.
· Ensure clear and compelling design and messaging across the website, marketing campaigns, sales materials, and in-product experiences.
· Partner with Sales and Marketing teams to ensure narrative consistency across channels.
Go To Market Strategy and Launch Execution
· Lead go to market planning for new product launches, enhancements and major updates.
· Define launch goals, plans, readiness needs, and success metrics.
· Coordinate cross-functional teams including Product, Sales, Marketing and Legal.
· Measure launch results and refine processes for ongoing improvement.
Lifecycle, Adoption, and Customer Growth
· Partner with Product and Design stakeholders to drive activation, engagement, retention, and upsell performance.
· Identify opportunities to improve the end-to-end customer journey and increase user value.
· Work with Product to influence enhancements that improve adoption and overall customer experience.
Leadership and Collaboration
· Serve as the senior product marketing leader for Reputation Defender within the Trust Based Solutions segment.
· Influence and partner with Product, Trust Based Solutions leadership, and other senior stakeholders across Gen.
· Promote a culture of customer insight, data-driven thinking, and go to market excellence.
About you:
· Ten or more years of combined experience across Product Marketing, Corporate Strategy, Management Consulting or related domains with at least four years’ experience in Product Marketing.
· Strong communication and storytelling skills with the ability to translate complex concepts into simple and compelling messages.
· Proven track record leading effective go to market programs and product launches.
· Experience in cybersecurity, digital privacy, online reputation management, or other subscription services is preferred.
· Ability to balance strategic and execution focused responsibilities.
Strong collaboration skills across Product, Sales and Marketing.
Personal Attributes:
· Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making.
· Ability to thrive in a fast-paced, high-tech environment and manage complex problem.
Location: Tempe, AZ or Mountain View, CA (Onsite 3 days per week)
The annual base salary for this position is expected to be between $180,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
What’s Next….
After you submit your application, you can expect the following steps in the recruitment process:
· TA Call
· Hiring Manager (Virtual)
· Senior Leadership (Virtual)
· Senior Leadership (Virtual)
· Senior Leadership (Virtual)
· Final Interview - Hiring Manager (Virtual or face-to-face)