Job Description
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
The Marketing Sr. Analyst (focused on partnerships with KA brands) will play a key role in developing and executing strategic initiatives alongside 99Food’s top restaurant partners. This role is responsible for building co-marketing campaigns, promo plans, and brand collaborations that drive business growth, customer engagement, and partner visibility.
This position requires a strong marketing and partnership background, excellent stakeholder management, and the ability to manage multiple projects in a fast-paced environment.
Role Responsibilities
- Developing and managing co-branded promo calendars and exclusive campaigns with strategic accounts.
- Leading day-to-day collaboration with internal teams (Social Media, Creative, Growth, Commerical, Lifecycle) and partner brands to bring campaigns to life.
- Supporting strategic discussions and alignment meetings with marketing teams from KA brands.
- Partnering closely with the commercial team to develop promotional strategies and monitor campaign performance.
- Tracking campaign results, generating reports, and identifying insights and optimization opportunities.
- Supporting the development of playbooks and best practices for partnership campaigns.
- Monitoring promo performance, order growth, and engagement metrics together with Ops teams.
- Ensuring strong execution and coordination across multiple stakeholders and timelines.
Role Qualifications
- 4+ years of experience in marketing, partnerships, trade marketing, or brand collaborations — ideally in food delivery, retail or e-commerce.
- Advanced English skills is a must!
- Previous experience managing campaigns or partnerships with major brands/accounts.
- Experience executing 360 marketing campaigns and promotional strategies.
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Strong communication and stakeholder management skills.
- Analytical mindset with experience tracking campaign performance and business metrics.
- Experience working cross-functionally with creative, social, growth, and commercial teams.
- Proactive profile with strong ownership and execution mindset.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.