Regional Director of Sales

Location: Dallas, TX

Job Summary:

TheraCare Home Health is seeking a strategic and results-driven Regional Director of Sales to lead growth initiatives across multiple markets. In this leadership role, you will oversee business development operations, manage and develop sales teams, and execute high-impact marketing strategies to drive patient census growth. This position is ideal for an experienced home health sales leader with a proven ability to build referral networks, lead teams, and consistently exceed performance goals in competitive markets.

Qualifications:

• Minimum of 5 years of home health experience with business development focus
• Minimum of 3 years of sales leadership experience in home health
• Minimum of 1 year of experience managing and developing sales teams
• Proven track record of achieving or exceeding admission and census growth goals
• Strong understanding of home health, long-term care, and referral sources including hospitals, SNFs, physician practices, and community partners
• Experience developing and executing multi-market sales and marketing strategies
• Ability to analyze market trends, referral patterns, and growth opportunities
• Demonstrated success in training, coaching, and mentoring business development staff
• Strong leadership, communication, and organizational skills
• Proficiency in Microsoft Office and CRM/lead tracking systems
• Ability to work independently in a field-based leadership role
• Ability to read, write, and communicate effectively in English

Essential Functions:

• Lead and execute business development and marketing strategies to drive patient census growth across assigned markets
• Manage, coach, and develop Business Development teams to achieve performance goals
• Build and maintain strong relationships with referral sources including hospitals, physicians, SNFs, and community organizations
• Identify and act on market trends, competitive insights, and growth opportunities
• Maintain and grow patient census and quality mix in alignment with company objectives
• Collaborate with operational and clinical leadership to support market expansion and service line growth
• Oversee development and execution of marketing campaigns, outreach initiatives, and community engagement efforts
• Support recruitment, onboarding, and training of business development staff
• Monitor and manage lead tracking systems, referral pipelines, and conversion performance
• Analyze performance data and provide actionable insights to improve conversion ratios and market performance
• Ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes
• Represent the organization professionally within the community and healthcare networks

 

Continuing Education:

• Attends in-service and continuing education programs required for maintenance of any professional certification or licensure.
• Attends continuing education programs as necessary.

 

 

Diversity, Equity, and Inclusion are at the heart of Cantex. We are committed to a culture that respects our differences and values the contributions of all people.

Please visit cantexcc.com for more information on this location.

We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans as well as a Highly competitive compensation package.