Product Marketing Lead, Ecommerce & Growth

We’re hiring a Product Marketing Lead to own and evolve how we bring our product to market and how customers experience it across our revenue-driving surfaces. This role sits at the intersection of product, growth, and brand—combining product thinking, conversion optimization, and go-to-market strategy to build a cohesive, high-performing customer experience.

Job Summary / About the Role:

As our Product Marketing Lead, Ecommerce & Growth, reporting to the Director of Product Management, you will own how our products are brought to market—defining messaging, shaping positioning, and driving go-to-market execution across our Ecommerce + Omnichannel marketing experiences.

Operating at the intersection of Product, Design, Growth, and Merchandising, you’ll build and own our product marketing function from the ground up—translating new hardware/software products and new features into compelling customer-facing narratives and ensuring every launch, campaign, and onsite experience is clear, cohesive, and conversion-driven. You’ll play a critical role in scaling our growth by combining structured research, strong product intuition, and hands-on execution to improve how we communicate value across the full customer journey.

Location:

Brick is based in Chicago, and we’re prioritizing candidates who are local or open to relocating. This role requires regular in-person collaboration with the team in Chicago. As a key cross-functional partner, this individual will help shape how we build, ship, and scale our Ecommerce experience.

What You’ll Do:

• Act as the connective layer across Product, Design, and Marketing, driving alignment and execution across all marketing channels
• Define and evolve product positioning, messaging, and value propositions across our Ecommerce experience and marketing channels
• Translate Physical device and App product features into clear, compelling customers narratives that drive revenue and engagement
• Own the end to end Go To Marketing planning for product launches, campaigns, and site updates–ensuring alignment across Product, Design, Growth, and Merchandising
• Translate Go to market plans into high performing onsite experience, partnering closely with Product and Design to ensure effective execution
• Continuously improve messaging across landing pages, product pages, and key funnel touchpoints to increase conversion, AOV, and revenue
• Partner with Growth Creative and Performance Marketing teams to ensure strong message match across acquisition channels and onsite experience
• Partner with Product and leadership to define and iterate on pricing, bundling, and discounting strategies and analyze performance to optimize for revenue and customer perception
• Define and execute go to market strategy for geographic expansion initiatives, including positioning, messaging, and launch planning in collaboration with cross-functional teams
• Identify and address market-specific customers needs, behaviors, and conversion barriers and translate that into actionable improvements
• Establish and run our marketing consumer insights function. Design qualitative and quantitative research methods (user interviews, usability testing, session analysis, surveys) to continuously uncover customers needs, friction points, and opportunities
• Synthesize insights into clear recommendations that inform product, design, and marketing decisions
• Build and operationalize a repeatable go to market process, including workflows, timelines, tooling, and cross-functional coordination

What You’ll Need to Have:

• 2-4+ years of work experience in a product marketing, growth, product, or related role (start-up experience strongly preferred)
• Proven ability to own work end-to-end, from strategy through execution and analysis
• Comfort operating in fast-moving, ambiguous environments
• Experience working on E-commerce or consumer products
• Experience collaborating with cross-functional teams (Engineering, Product, Design, Growth)

The base salary range for this role is $125,000–$165,000, depending on experience and qualifications.