Commercial Activity Leader

•You ensure vitality in our stores in all media by working closely across the commercial team.
• Optimising campaigns, activities and the commercial calendar to increase visitation.
• Use knowledge of our markets and competitors to secure a range mix that is appropriate for our
national market therefore maximising our competitive advantage and widening our customer
base.
• I choose and present the IKEA range to reflect its width and depth in order to inspire and satisfy
our visitors’ different tastes.
• I see the stores through the eyes of my customers and give constructive, honest feedback to my
store commercial activity leaders on how they can improve the shopping experience for our
customers.
• Leading & evaluating the planning process for my country, co-operating with and influencing our
selling units to maximise the commercial opportunities by selecting and communicating
products effectively to grow sales and generate more visits.
• Knowing our range, global/national priorities, volume commitments, local market and
competition, using this information to contribute to the country business plan and commercial
calendar.
• Proactively working with the commercial calendar, co-ordinating all national campaigns, activities
and products with high commercial potential, including Market-specific (Free Range), planning
well in advance to secure availability and communicating these plans.
• Secure volumes in line with IKEA business rules, working closely with logistics and supply.
• Identify & develop new commercial potential through attractive activities, events & campaigns

No specific & as long have relevant Sales Experience

Please apply by June 12th