Understand Aftermarket business model and developments.
Able to collect Market Intelligence from the market and customers to evaluate and report on market trends and align/update strategic product roadmap accordingly. Conduct market research and develop business cases for new product lines. Direct competitive benchmarking to ensure product competitiveness and produce detailed product requirements for the engineering team
Define new product opportunities and lead cross-functional teams to launch.
Initiate new product introduction requests in the planning system and define key milestones based on prioritization ranking.
Track progress and phase status of new product introductions against key milestones, influence cross-functional teams to execute responsibilities against the timeline, identify potential risks and/or delays and drive actions to mitigate delays.
Collaborate with Sales and Marketing to actively promote products and win new business.
Analyze features and benefits of DRiV products versus competitors and collaborate with Pricing Team to define value-based pricing.
Define root cause and corrective actions when financial gaps against budget are identified.