Job Description
Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing.
Additionally, this position will drive strategy and execution on special projects given (i.e.: supporting targeted marketing for a key product category, special services, and partnership with cross functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc)
This is not a remote position as this position is hybrid working onsite 3 day