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Senior Manager Business Analytics

Amsterdam, NHPosted Today

Job Description

  • Own and continuously improve the analytics infrastructure that provides the business teams with a single source of truth for key metrics, including progress, performance evolution, and actionable opportunities.
  • Apply advanced technical skillset (e.g., SQL, Databricks, Power BI, Python), spar with other senior data analysts on complex data topics, and ensure alignment of definitions, data quality, and consistency.
  • Support automation and scalability of KPI reporting in collaboration with Digital Sales stakeholders and Global/Market Analytics partners; maintain and enhance dashboards to ensure qualitative, consistent, and actionable outputs.
  • Partner with stakeholders to define goals, select the right KPIs, monitor performance, and translate trends into clear commercial opportunities across the three business pillars (Partner Program / Partnership Marketing / Gift Cards).
  • Identify which metrics and projects matter most, connect the dots across channels and commercial levers, and help the business focus on the highest-impact initiatives.
  • Support the Director in shaping the longer-term analytics roadmap; anticipating future needs, defining scalable solutions, and ensuring the team is building toward strategic capability, not only day-to-day reporting.
  • Build a holistic understanding of the adidas digital landscape and our digital partnership models, enabling seamless stakeholder management across teams and supporting recommendations that optimize digital performance and support sustainable growth.
  • “Wear many hats” across a broad stakeholder environment – contributing to roadmap development, representing analytics in cross-functional forums, influencing business decisions, and ensuring analytics work is prioritized against business outcomes.
  • (Critical) Embed AI-minded ways of working into analytics delivery
  • Ideate, build, and implement AI Agents and AI-enabled tooling
  • Advance dynamic forecasting by combining statistical/ML approaches with business context
  • Champion AI-led mindset across the wider Digital Sales team
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    Senior Manager Business Analytics at adidas | Renata