Own and continuously improve the analytics infrastructure that provides the business teams with a single source of truth for key metrics, including progress, performance evolution, and actionable opportunities.
Apply advanced technical skillset (e.g., SQL, Databricks, Power BI, Python), spar with other senior data analysts on complex data topics, and ensure alignment of definitions, data quality, and consistency.
Support automation and scalability of KPI reporting in collaboration with Digital Sales stakeholders and Global/Market Analytics partners; maintain and enhance dashboards to ensure qualitative, consistent, and actionable outputs.
Partner with stakeholders to define goals, select the right KPIs, monitor performance, and translate trends into clear commercial opportunities across the three business pillars (Partner Program / Partnership Marketing / Gift Cards).
Identify which metrics and projects matter most, connect the dots across channels and commercial levers, and help the business focus on the highest-impact initiatives.
Support the Director in shaping the longer-term analytics roadmap; anticipating future needs, defining scalable solutions, and ensuring the team is building toward strategic capability, not only day-to-day reporting.
Build a holistic understanding of the adidas digital landscape and our digital partnership models, enabling seamless stakeholder management across teams and supporting recommendations that optimize digital performance and support sustainable growth.
“Wear many hats” across a broad stakeholder environment – contributing to roadmap development, representing analytics in cross-functional forums, influencing business decisions, and ensuring analytics work is prioritized against business outcomes.
(Critical) Embed AI-minded ways of working into analytics delivery
Ideate, build, and implement AI Agents and AI-enabled tooling
Advance dynamic forecasting by combining statistical/ML approaches with business context
Champion AI-led mindset across the wider Digital Sales team