Job Description
Crumbl General Manager
Location: Waterbury, CT
Reports To: Regional Manager
Status: Full-Time, Salaried
Compensation & Benefits
Base Salary: $55,000–$65,000 (based on experience)
Performance Bonuses: Strong monthly performance-based bonus structure
Profit Sharing: Industry-leading profit share program
Health Coverage: Health insurance reimbursement + optional supplemental coverage
Time Off:
Paid Time Off (PTO)
Sundays Off
Closed on Thanksgiving & Christmas
Early closings on select holidays
Employee Wellness: Access to a pilot wellness and performance coaching program
Who We’re Looking For
We’re seeking a positive, enthusiastic, and driven General Manager to lead our Crumbl team and uphold our brand’s commitment to excellence. At Crumbl, our culture matters. We prioritize an upbeat, supportive, high-performance environment, and we’re looking for a leader who will continue building a store culture that inspires and empowers.
If you’re passionate about food, people, service, and results—and you’re ready to grow with one of the fastest expanding gourmet dessert brands in the country—this opportunity is for you.
Key Responsibilities
Leadership & Culture
Create and maintain a positive, enthusiastic, and high-performance team
Foster a strong store culture aligned with Crumbl’s mission and values
Demonstrate strong leadership, integrity, and a servant’s attitude
Build team morale, inspire excellence, and ensure accountability
Operations & Brand Standards
Uphold and exceed Crumbl’s brand standards in service, cleanliness, product quality, and operations
Maintain COGS (Cost of Goods Sold) and other operating expenses within company standards
Monitor and resolve operational challenges; review processes to improve service, performance, and safety
Manage daily store operations including scheduling, training, inventory, baking, and equipment care
Maintain accurate food and equipment inventory
Schedule staff to ensure proper coverage at all times
Customer Service & Issue Resolution
Deliver and model exceptional customer service
Investigate and resolve customer complaints with empathy and efficiency
Cultivate a “Raving Fans” experience for every guest interaction
Team Development
Hire, train, mentor, and develop team members
Encourage personal and professional growth within the team
Coach staff on performance and support advancement opportunities
Safety & Cleanliness
Enforce and maintain all food safety and sanitation standards
Ensure facility and equipment meet and exceed cleanliness standards
Provide ongoing training on safe work practices
Communication & Critical Thinking
Serve as a clear and consistent communicator across all levels
Use strong problem-solving and critical thinking skills to address challenges proactively
Ensure timely and accurate updates via company communication platforms
Physical Requirements & Schedule Expectations
Able to stand and work on your feet for extended periods
Able to lift up to 50 pounds
Comfortable retrieving items from low shelves, high shelves, fridges/freezers, and under counters
Capable of maintaining a fast-paced work rhythm for the full duration of each shift
Must be available to work all operational store hours, including opening and closing shifts
Preferred Qualifications
1+ year of experience in business, hospitality, or food service management
Strong leadership qualities and a passion for people
Exceptional customer service, communication, and team-building skills
Experience with scheduling, inventory, and cost management
Associate degree or higher preferred
ServSafe Manager Certification (required during onboarding if not already certified)
Our Culture & Commitment
We treat people well—with care, positivity, and respect
We coach for potential and believe in developing future leaders
We are bold, hardworking, and driven by excellence
We love what we do, and we have fun doing it
“Do what you do so well that they want to see it again and bring their friends.”
— Walt Disney
Interested in Joining the Crumbl Family? Submit your resume and a brief note telling us why you’re the perfect fit to lead one of the sweetest teams in the business.