Job Description
Clarivate is seeking a dynamic Senior Product Marketing Manager to support our Intellectual Property division! The Senior Product Marketing Manager is responsible for supporting go-to-market activities and organizational enablement of Clarivate’s patent and brand intelligence portfolio, and you’ll play an important role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals.
As a key member of the Clarivate IP Intelligence team, you will contribute to the adoption, expansion, and retention of Clarivate intelligence software, services, data and new AI-powered capabilities. You will support impactful product launches, go-to-market initiatives and sales enablement that demonstrate how Clarivate IP intelligence accelerates decision making across the innovation life cycle. You will build and maintain an in-depth understanding of buyer personas, use cases and competitive landscapes to build effective, differentiated positioning that aligns to customer needs.
A trusted business partner, you will craft and communicate unique value propositions and partner with the broader marketing organization to increase awareness, drive demand and reinforce Clarivate’s market-leading position. By creating effective product positioning, sales tools and compelling content that connects with target buyers, you will enable revenue growth. This position is highly cross-functional, working globally in partnership with product management, sales, customer education, and the broader marketing organization.
About You – experience, education, skills, and accomplishments…
Bachelor’s degree required
7+ years of experience in Product Marketing or Product Management within a mid-to-large corporation
It would be great if you also had…
An MBA or advanced degree
Product Marketing experience in software, data or AI
B2B Product Marketing experience
Prior experience in the IP (intellectual property) industry
Experience with a global/multi-national organization
What will you be doing in this role?...
Own GTM strategy and outcomes for the launch of new products and new AI-powered capabilities in support of new business and retention goals, working in collaboration with product, demand marketing and sales teams
Create compelling messaging and clear, differentiated value propositions that align with our buyers' needs.
Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion.
Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers.
Lead ongoing market and competitor research to inform positioning, messaging and sales enablement.
Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions.
Partner with product to monitor and drive adoption of new solutions; develop adoption campaigns and in-person and virtual user engagement events.
Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more.
About the Team
The Clarivate IP Intelligence marketing team partners closely with product, sales, and demand marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation.
As part of the broader marketing organization, we collaborate closely with industry, demand, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of Work
This is a full-time permanent position based in London, UK. The role is hybrid: 2-3 days per week in the office, the rest of the week remote.
This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.