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ICUC

Senior Salesforce Administrator

BangalorePosted Today
Full-timeremote

Job Description

As a Senior Salesforce Account Engagement (Pardot) Administrator, you will manage and support the Salesforce CRM and Pardot platform for a global user base. The role includes L2 support, advanced configuration, marketing automation support, user management, issue resolution, and continuous improvement of platform capabilities. You will act as a subject matter expert, ensuring best practices, platform efficiency, and alignment between Sales and Marketing business needs.

Job Description:

Key Accountabilities

  • Provide L2 support for Salesforce CRM and Account Engagement (Pardot) platforms.
  • Support user queries and deliver training on Salesforce and Pardot functionalities.
  • Manage user and license administration including setup, deactivation, roles, profiles, permission sets, sharing settings, and Pardot user access.
  • Handle data migrations, data loading requests, and marketing data management activities.
  • Support integrations between Salesforce, Pardot, and external/downstream systems.
  • Configure and maintain Pardot assets including Engagement Studio programs, automation rules, dynamic lists, completion actions, forms, landing pages, and email templates.
  • Monitor and troubleshoot Salesforce-Pardot sync issues and ensure proper lead lifecycle management.
  • Support campaign execution, lead nurturing, scoring/grading models, and campaign reporting.
  • Stay up to date with Salesforce and Pardot releases and evaluate new features.
  • Execute Salesforce configuration changes including flows, approval processes, layouts, record types, dashboards, reports, and validation rules.
  • Identify underutilized platform features and collaborate with product owners for backlog prioritization.
  • Establish best practices, maintain documentation, and suggest continuous improvements.

Professional Knowledge/Skills

  • 5+ years of experience as a Salesforce Administrator.
  • 3+ years of experience with Salesforce Account Engagement (Pardot).
  • Certified Salesforce Administrator.
  • Salesforce Account Engagement Specialist certification is preferred.
  • Excellent communication and stakeholder management skills.
  • Strong hands-on experience with Salesforce Flows and automation tools.
  • Experience with Engagement Studio, Automation Rules, Dynamic Lists, and Completion Actions.
  • Knowledge of lead management lifecycle and marketing automation best practices.
  • Experience with Salesforce-Pardot integrations and troubleshooting sync issues.
  • Experience working in a global organization.
  • Strong problem-solving and analytical skills.
  • Self-motivated and able to work independently and in teams

Location:

Bangalore

Brand:

Bcoe

Time Type:

Full time

Contract Type:

Permanent

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Senior Salesforce Administrator at ICUC | Renata