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Partnering closely with cross‑functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep GP insights into a compelling, differentiated Align value proposition. Your work will directly support growth ambitions across the GP channel by driving recruitment, strengthening early customer experience, and ensuring long‑term engagement with Align solutions.
Associate Director, Global GP Channel Recruitment & Onboarding
EMEA-Switzerland-HQPosted Yesterday
Full Time
Job Description
Associate Director, Global GP Channel Recruitment & Onboarding
Department: Marketing
Employment Type: Full Time
Location: EMEA-Switzerland-HQ
Description
This position is ideal for experienced, senior-level global marketing professionals to join the Global GP Channel Marketing organization as Associate Director, Global GP Channel Recruitment & Onboarding. In this role, you will be responsible for shaping and scaling how Align attracts, recruits, and successfully onboards General Practitioner (GP) clinics worldwide.
Partnering closely with cross‑functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep GP insights into a compelling, differentiated Align value proposition. Your work will directly support growth ambitions across the GP channel by driving recruitment, strengthening early customer experience, and ensuring long‑term engagement with Align solutions.
Key Responsibilities
- Lead the development of a global GP clinic segmentation, defining clear segments, priorities, enabling easy and consistent use across functions and regions.
- Identify core GP insights to inform a strong, cohesive Align value proposition for GPs globally.
- Design and develop a large‑scale global GP recruitment campaign, including messaging frameworks, activation strategies, and scalable toolkits for regional execution.
- Help establish Align’s extended positioning toward broader oral health within the GP market, ensuring alignment across brand, clinical narratives, and commercial messaging.
- Scale Lab Marketing campaign and activities for the GP channel, in close collaboration with regional and commercial teams.
- Continuously analyze, optimize, and simplify the onboarding journey for new GP customers, consolidating the most relevant steps, content, and enablement tools.
- Partner with Clinical Education and Commercial Excellence teams to align onboarding content, training moments, and activation milestones.
- Track performance and adoption metrics across recruitment and onboarding initiatives, using insights to continuously refine programs and improve effectiveness.
- Collaborate closely with regional teams to ensure global strategies are adaptable, practical, and impactful in local markets.
Skills, Knowledge & Expertise
- Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
- Experience: 8–10+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life‑science industries.
- Customer insight & strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go‑to‑market strategies.
- Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
- Cross‑functional collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
- Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
- Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
- Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.
Complementary skills
- Experience with healthcare or professional audience marketing (GPs, clinicians, or similar B2B professional segments).
- Familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts.
- Comfort working across regions and cultures in a global role.
- Fluency in English required.