Back to jobsLeads the planning and execution of ideations and product development projects in partnership with the R&D team and agency partner:
Crafts initial product descriptions and white paper concepts based on strategic insights for new product and value deals.
Develops briefs and other key documentation needed to support the product development process, testing and system launch.
Assists in the development + execution of annual strategic growth plans for all product and value platforms and other growth initiatives in support of the overall brand strategy.
Coordinates the timelines and processes associated with executing the product development and testing processes.
Assists in the insight-driven concept development of products and value propositions from testing to national rollout
Gathers key project inputs from key cross-functional partners such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain, Finance, IT and Agency Partners and track and report on progress.
Develops and maintains a database of all products in the development pipeline including details and stage.
Job Description
- Leads the process of developing and presenting a relevant and inspiring presentation that will help guide the ideation or project. Partners with our Insights team and agency partner to select strategic inputs.