Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Job Description

The Opportunity

We’re hiring an Executive Creative Director, Digital Experience to define and elevate the creative direction of our global digital ecosystem.

This role will shape how our website and owned digital experiences express our brand, product strategy, and innovation. Sitting at the intersection of storytelling, interaction, and system design, you will define what exceptional looks like across product, solutions, and educational experiences—ensuring our digital presence is as compelling as the technology behind it.

As AI reshapes how people discover, evaluate, and engage with products, this leader will help reimagine how modern digital experiences should look, feel, and evolve.

What You’ll Do

Define Creative Direction for Digital Experience

• Articulate a bold, future-oriented creative vision for our website and owned digital platforms.
• Reimagine how product and solution experiences come to life online—balancing clarity, inspiration, and performance.
• Shape how storytelling, interaction, and modular systems work together across a growing portfolio.
• Anticipate the impact of AI, LLM-driven discovery, and evolving digital behaviors on experience design.

Elevate Craft and Experience Quality

• Raise the bar for design excellence, interaction, and digital storytelling.
• Guide the evolution of layout systems, motion, content models, and expressive frameworks that scale.
• Establish a clear creative quality standard across digital touchpoints.
• Champion thoughtful, modern approaches to web design that differentiate us in the market.

Partner Across the Organization

• Collaborate closely with Brand, Product Marketing, Product Design, Growth, and Engineering to ensure cohesive and impactful experiences.
• Serve as a creative bridge between brand expression and product truth within digital environments.
• Influence senior stakeholders and contribute to executive-level conversations about the future of digital experience.

Innovate for a Digital-First World

• Think in systems, flows, and adaptive moments—not just pages.
• Explore new tools, technologies, and production models that enhance creative capability.
• Contribute to the long-term evolution of how digital experiences perform and mature.

Qualifications

What You Bring

• 15+ years of experience leading digital creative direction at scale—within product-led companies, agencies, or global brands.
• A portfolio demonstrating exceptional craft, systems thinking, and strategic storytelling across complex digital ecosystems.
• Deep fluency in modern web design, UX principles, modular systems, and digital platforms.
• Experience partnering across cross-functional teams in matrixed environments.
• Strong executive presence with the ability to clearly articulate and advocate for creative direction.
• A sharp eye for detail and an uncompromising bar for quality.
• Curiosity about emerging technologies, AI-driven behaviors, and evolving digital platforms.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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