Develop strategy to scale up affiliate & livestream aggresively for brands in the respective business unit, working collaboratively with Ecomm team, Brand team, and Global team.
Plan and implement strategies to recruit, retain and help KOLs/affiliates to grow inside & outside the community; including to maximize all the funnel needed to create best in class ecosystem for Affiliates.
Drive lower funnel asset scale up to win shopper algorithm in ecommerce platforms, including to improve the productivity of the assets.
Develop best in class live stream ecosystem through integrated solutions from portfolio to host management to ensure optimum productivity/hours.
Turn media spend into measurable results - optimizing paid channels, content, creators, and livestreams to directly drive conversion, sales, and ROAS.
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