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Job Description
At HelloFresh, we are hungry for data and driven by results. We are seeking a highly motivated Associate of Influencer Marketing to join our US Growth Marketing team. This isn't just about brand awareness; it’s about performance. You will be at the intersection of creativity and analytical rigor, managing campaigns that move the needle on customer acquisition.
This role is perfect for a self-starter who thrives in a fast-paced environment and is eager to take full ownership of campaigns. You’ll work closely with our in-house teams and agency partners to scale our influencer program while maintaining a collaborative, solution-oriented mindset.
What you’ll do...
- End-to-End Campaign Management: Coordinate and execute performance-driven influencer campaigns from inception to completion, working with both internal stakeholders and external agency partners.
- Product Seeding & Logistics: Lead our product seeding initiatives by collaborating with our VIP team and distribution centers to ensure our product gets into the hands of the right creators.
- Creative Strategy: Develop compelling campaign briefs that balance core product messaging with emerging social trends to drive conversion.
- Operational Excellence: Generate and manage tracking codes and UTMs to ensure 100% accuracy in performance analysis.
- Data-Driven Decision Making: Use Excel to manage data feeds and track key metrics (CPM, CPV, CAC, LTV, ROI). You’ll prepare post-campaign reports that highlight actionable insights for future growth.
- Relationship Building: Act as a key point of contact for influencers and partners, ensuring brand guidelines are met while fostering productive, long-term relationships.
What you’ll bring...
- Performance Expertise: You have a proven track record in performance-driven influencer marketing. You aren't just looking at "likes"; you understand CAC, incremental/marginal CAC, and ROI.
- Analytical Rigor: You are proficient in Excel and comfortable using data to tell a story and optimize campaign performance.
- Organizational Mastery: You can juggle multiple campaigns simultaneously without breaking a sweat, ensuring every asset is delivered on time.
- Communication Skills: You are a clear, effective communicator who can explain complex requirements to influencers and brief internal teams with ease.
- Growth Mindset: You stay ahead of social media trends and are passionate about finding the next big platform or content format in the wellness and food verticals.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
Preferred Qualifications...
- Direct experience with influencer platforms like AspireIQ or CreatorIQ.
- A strong interest in content production, creator marketing and emerging digital marketing trends.
- Familiarity with the food/wellness vertical is a major plus.
Why HelloFresh?
- Food is our soul: Discounted HelloFresh boxes and a culture that celebrates great food.
- Growth-oriented: We invest in our people and provide clear pathways for career progression.
- Data-led: Work in an environment where your ideas are supported by data and your impact is visible.
- Collaborative: Join a team of smart, motivated individuals who are changing the way people eat forever.
You’ll get…
- Competitive Salary & 401k company match that vests immediately upon participation
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans
- 85% discount on your subscription to HelloFresh (as well as other product initiatives)
- Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$78,960—$84,600 USD