Job Description
Job Summary:
The Advertising Account Executive is responsible for driving revenue growth by identifying, developing, and promoting advertising opportunities for new and existing clients across Midco’s media platforms. The role advances Midco’s market presence by managing a portfolio of leads and clients, delivering professional sales presentations, and designing effective advertising campaigns. They strengthens customer relationships and supports organizational goals through consistent pipeline management, accurate forecasting, and reliable use of CRM and reporting tools.
Responsibilities:
- Identify, develop, and promote advertising business opportunities and products for new and existing clients focused on local advertising customers utilizing the Midco product suite of Midco Sports, digital and insertable networks.
- Achieve and exceed defined sales goals (monthly, quarterly, annual, etc.).
- Manage an assigned portfolio of leads, prospects, opportunities, and clients in the local territory.
- Build strong relationships based on trust and mutual respect with potential as well as existing customers, within the department, and within the community.
- Engage in pipeline management daily and maintain current and accurate documentation for sales database, reporting, and forecasting.
- Utilize CRM and other required reporting systems and tools to communicate pipeline and forecast.
- Apply thorough business analysis to cases and collaborate with others involved to find solutions.
- Develop and deliver professional sales presentations.
- Prepare accurate customer estimates and contracts.
- Meet KPIs on a consistent basis and at an appropriate career path level. (i.e. minimum of 15 active clients per month).
- Design advertising campaigns and assist with production when needed.
- Think and act in ways that put Midco customers first giving them seamless media mix options and make them promoters of Midco products and services.
- Operate and drive a Company vehicle in accordance with company’s “Use of Vehicle for Company Business” policy.
- Model Midco's mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
- Ensure customer privacy by adhering to Midco's privacy guidelines while actively following Midco policies and procedures.
- Maintain reliable and predictable attendance as required by the position.
- Perform other duties as assigned.
Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.
Required Qualifications:
- High School Diploma/GED.
- Must possess and maintain a valid driver's license with a clean driving record.
Advanced Advertising Account Executive:
- High School Diploma/GED required. Bachelors Degree preferred.
- Three to five years sales experience required.
Senior Advertising Account Executive:
- High School Diploma/GED required. Bachelors Degree preferred.
- Five years of previous sales experience required.
Preferred Qualifications:
- Bachelor’s degree in Accounting and/or equivalent work experience
Work Environment:
- Heavy keyboard/mouse usage required with repetitive movements.
- May be required to work in excess of 40 hours per week.
- Travel and visit customers.
Physical Demands:
- May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
- Must remain at your desk or workstation for long periods of time.
Mental Demands:
- Ability to manage multiple client accounts and campaigns simultaneously under tight deadlines.
- Strong analytical skills to interpret client needs and market trends for effective advertising strategies.
- Excellent communication skills for negotiating with clients and collaborating with creative teams.
- Capacity to handle high-pressure situations and quickly adapt to changing client priorities.