Event Experiences Marketing Manager - FIFA Fan Festival

Department: Commercial & Marketing

Employment Type: Fixed Term - Full Time

Location: Brazil

Description

THE POSITION

• Support the development and implementation of the FIFA Fan Festival™ commercial and strategic framework. 
• Support communications and promotional planning across Host Cities. 
• Liaise with commercial and media partners (alongside the local Commercial and Media partnership teams) to support project alignment and approvals. 
• Prepare workshop planning, presentations, and strategic alignment sessions.
• Maintain all SharePoint documentation and ensure excellent level of project document management 
• Lead on local conversations and meetings while delivering detailed meetings and project updates including meeting minutes and communications for reporting back to the team in Zurich.
• Support budget tracking, procurement processes, and relevant strategic documentation. 
• Support local issue resolution and escalation processes, ensuring key decisions, risks and dependencies are clearly communicated to the Zurich team.
• Support the review of plans and materials to ensure alignment with FIFA commercial rights, partner obligations, and clean site principles.
• Provide local market insights and stakeholder contexts to support strategic decision making, planning, and delivery when needed.

• Support Host Cities throughout all strategy and commercial processes. 
• Act as a key point of contact for Host Cities at local level and any other local stakeholders. 
• Coordinate requests, tracking, review and adaptation of Host City deliverables, including promotional copy, brand assets, content inputs and local information. 
• Review and adapt Host City content, copy and materials to ensure consistency with FIFA tone, messaging, objectives and standards. 
• Develop a strong understanding of the FWWC27 brand manual and ensure Host City and stakeholder materials are reviewed in line with FIFA brand requirements. 
• Coordinate feedback, brand approvals, and final sign-off with relevant internal FIFA teams. Or communicate with FIFA Zurich where necessary.
• Support the local Special Events team to ensure FIFA Fan Festival™ strategic, commercial, promotional and brand requirements are understood and integrated into Host City planning and delivery.
• Support the coordination of content capture 
• Delivery of local reporting inputs and post event documentation for FIFA27 and Host Cities and relevant stakeholders. Experiential Projects
• Act as project manager for selected experiential marketing projects as required. 
• Coordinate project planning, timelines, deliverables, stakeholder alignment, and execution. 
• Support RFP processes, agency evaluation, supplier onboarding, and procurement processes when required. 
• Manage day-to-day coordination with agencies and suppliers, ensuring clear briefs, timelines, feedback rounds, and delivery expectations. 
• Maintain all project documentation, trackers, meeting notes, action lists, and approval records. 
• Ensure projects are delivered on time, within scope and in line with FIFA standards and identify, track and communicate key project risks, dependencies, decisions and escalation points.
• Support post-project reporting, learnings and evaluation, including documentation of outcomes, performance and recommendations.

YOUR PROFILE

• 4+ years’ experience in marketing, event management, or relevant client account management
• Proven relevant experience in similar position or another relevant role 
• Experience working in a multi-national, multi-cultural, and multi-stakeholder environment 
• Appreciation and understanding or sport and the role it plays in marketing, fan engagement and popular culture
• University degree in a marketing discipline, or business administration with major in a relevant field (desired)
• Proficient in Office 365 
• Excellent knowledge of MS Teams, SharePoint/One Drive, Monday.com 
• Flexible, adaptable, proactive, attention to detail, and constantly striving for excellence 
• Multi-tasker with excellent organizational skills and time/priority management 
• Excellent oral and written communication skills 
• Stress resilient and able to work to immovable deadlines 
• Excellent stakeholder and network management skills, including understanding and awareness of cultural nuances and communication needs for different stakeholders 
• Comprehensive understanding of entertainment, major events and fan entertainment understanding 
• Diplomatic and comfortable handling conflicts in a positive and objective manner 
• Team Player and Adaptability with strong teamwork abilities and willing to go the extra mile

• Fluent in English and Portuguese
• Right to work in Brazil. 
• Ability to re-locate to Rio de Janeiro.